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Mercuri
Mercuri is a private equity based in London, founded 2017; the Altss profile covers its classification, headquarters, registration, AUM band, and key contacts...
Mercuri
Mercuri is a London VC fund backing pre-seed and seed startups at the intersection of media, entertainment and AI. £50m Fund II. Pitch to us.
General information
Firm type
Private Equity
Year founded
2017
AUM
Undisclosed
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
London, United Kingdom
Principals
Alan Hudson
Founding General Partner
Esha Vatsa
Partner
Anna Jones
Investment Committee Chair
Sam Rickard
Partner & CFO
Sector focus
Frequently asked questions
Who leads investment decisions at Mercuri?
Founding General Partner Alan Hudson makes or approves all investment decisions. The investment committee is chaired by Anna Jones, and the deal team includes Partner Esha Vatsa. Venture Partners Denise Xifara, Dyson Bogg, and Tony Lewis contribute sourcing and diligence.
How is Mercuri related to the Guardian?
Mercuri was originally founded as GMG Ventures, with an anchor commitment from The Scott Trust, the entity that owns the Guardian Media Group. The Scott Trust remains an LP in both funds. The firm rebranded to Mercuri in 2023 to establish a distinct commercial identity independent of the Guardian name.
What is The Scott Trust's role as a limited partner?
The Scott Trust is the ultimate owner of the Guardian Media Group and serves as a mission-driven LP. Its investment is not purely financial; the trust exists to sustain liberal journalism perpetually. For Mercuri, that means access to patient capital with a longer time horizon than is typical in conventional venture funds.
Does Mercuri invest only in UK companies?
The fund focuses on UK-based startups, particularly those emerging from London's King's Cross tech hub where Mercuri is headquartered. However, portfolio companies such as Hugging Face and Kickstarter are global operations, and the firm does not restrict its companies from scaling internationally.
What is Mercuri's typical investment stage and check size?
Mercuri leads pre-seed and seed rounds. The firm's first fund was £42m and the second is £50m, implying modest fund sizes calibrated for initial-stage commitments. Precise check-size ranges are not publicly disclosed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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