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Milk & Honey
Lucas Keller launched Milk & Honey in 2014 after five years at The Collective, a Beverly Hills music/tv/film powerhouse.
Milk & Honey
Lucas Keller launched Milk & Honey in 2014 after five years at The Collective, a Beverly Hills music/tv/film powerhouse. The company quickly became known as a dominant songwriter and producer management firm, with clients including David Hodges, Oak Felder, and J White Did It. Keller has been featured on Billboard's 40 Under 40 and Power 100 lists. The firm’s strategy covers music management, sports agency, and venture incubation. Its portfolio includes over 70 NFL athletes — Travis Kelce, Courtland Sutton, and Kamren Curl among them — plus a sports ventures arm that builds apparel and tech brands. On the music side, the company has sold over $300 million in publishing catalogs since 2020 and manages electronic artists like Oliver Heldens and Benny Benassi. Geographic footprint spans Los Angeles, New York, Nashville, Dallas, and London. Milk & Honey employs roughly 50 professionals across its offices. The firm also operates a brand incubator called Milk & House Sports, a separate entity from the agency focused on athlete-owned ventures. In 2025, the company had 16 Grammy nominations and 25 songs in Spotify’s billion-stream club. The ventures arm has launched Web3 projects with the Picasso estate and physical art distributions. Keller’s structural differentiator is the hybrid model — a talent management firm that also functions as a venture incubator, music catalog seller, and sports agency under one roof. Unlike traditional family offices that manage family wealth, Milk & Honey generates revenue through client commissions, catalog sales, and brand licensing, while providing financial services like catalog advisory and literacy training.
General information
Firm type
Multi Family Office
Year founded
2014
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, California, United States
Additional offices
New York · Nashville · Dallas · London
Principals
Lucas Keller
President / Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Milk & Honey?
Founder and President Lucas Keller leads overall strategy and investment decisions. The firm's ventures arm operates under Keller's direction, with a separate team for brand incubation. The sports division has its own leadership for athlete representation and brand development.
How does Milk & Honey source proprietary deal flow?
Deal flow comes primarily from the firm's client roster — songwriters, producers, and athletes who seek to monetize their intellectual property or create ventures. The sports ventures arm builds brands around athlete influence. The company also sources opportunities through its catalog sales advisory and Web3 projects.
Is Milk & Honey structured as a single family office or does it operate more like a venture firm?
Milk & Honey is neither a classic family office nor a pure venture firm. It is a hybrid entertainment management company that generates revenue through client commissions, catalog sales, and brand licensing. It functions as an agency and incubator, not a capital allocator managing family wealth.
Does Milk & Honey participate in fund commitments or only direct deals?
Milk & Honey does not publicly disclose fund commitments. Its ventures arm incubates brands and Web3 projects directly, and it advises on music catalog sales rather than investing as a limited partner. The firm's revenue comes from management fees, not capital deployment.
What investment stages does Milk & Honey typically target?
The firm does not formally target investment stages. Its ventures projects range from early-stage brand creation (apparel, CPG) to music catalog acquisitions and Web3 initiatives. There is no public record of traditional venture capital or private equity investments.
Where does the underlying wealth come from?
Milk & Honey's revenue derives entirely from management commissions on client earnings, music catalog sale advisory fees, and brand licensing. No external wealth or family fortune is managed. The firm is a service business, not a capital management entity.
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