The Milwaukee Company

The Milwaukee Company

The Milwaukee Company is a fee-only registered investment adviser in Thiensville, Wisconsin. Its Form ADV Part 2A, filed 16 March 2026, reports $1,345,777,922 managed on a discretionary basis as of 31 December 2025. Andrew Willms has provided advisory services through the registrant since 2004, first under the name Willms, S.C. and from January 2010 as Estate Counselors, LLC. The firm began doing business as The Milwaukee Company in August 2018, reviving the name his father Dennis ran as a regional NYSE member firm. Willms came to wealth management through estate planning. He founded the trust-and-estates practice Willms, S.C. in 1990 and built a national reputation in the field before concluding that his clients needed an adviser who applied academic research rather than market timing. That law practice is no longer his: Maureen O'Leary joined it in 2008, became partner in 2014, and had fully acquired it by 2019. It now trades as O'Leary-Guth Law Office, S.C., a separate firm. The firm deploys client capital through internally developed, rules-based strategies in a core-satellite structure. Three core strategies carry broad market exposure with volatility controls: Systematic Market Beta, Classic Asset Allocation Revisited, and Systemic International Strategy. Five satellite strategies target specific return drivers: Fixed Income Trend, Sector Rotation, Targeted Risk, Tactical Stock, and Dynamic International. Most execute through low-cost ETFs. Tactical Stock is the exception: its equity sleeve holds individual Russell 1000 shares, split across the Growth and Value subsets. The firm's team page lists nine employees and one consultant. Willms is founder and CEO; Shrey Patel, a CFA charterholder, is senior portfolio manager; Seth Mitra is portfolio manager and chief compliance officer. The head office is 414 N. Main Street, Thiensville, and SEC records list four further branch offices. James Picerno, author of three quantitative-finance books and of the Capital Spectator blog, consults on model development. In 2024 the firm launched the Brinsmere Funds: the Conservative ETF (TBFC) and the Growth ETF (TBFG), two series of the ETF Series Solutions trust. The Milwaukee Company is the adviser to both funds, not a sub-adviser. Fidelity Brokerage Services, LLC is the primary broker-dealer, and client securities are held at Fidelity or another qualified custodian. The firm charges a flat 0.90% asset-based fee and publishes no venture-capital, private-equity, or direct-deal program.