Miovision Technologies

Miovision Technologies

McBride co-founded Miovision while completing his systems design engineering degree, commercializing a thesis on using video analytics to modernize traffic signals. The company's origin story is tightly linked to Kitchener-Waterloo's high-density engineering talent pool, and its early relationship with municipal governments established a recurring-revenue model predicated on upgrading legacy intersection controllers. Miovision's core product line spans three categories: intelligent traffic signal controllers, vehicle and pedestrian detection cameras, and a cloud-based traffic operations platform named TrafficLink. The hardware captures multimodal counts — cars, bikes, pedestrians, transit vehicles — then pushes it to a platform where municipalities can adjust signal timing remotely. Stage coverage is exclusively growth equity, with the firm having raised over $260 million in total funding (per Crunchbase, 2024). Known backers include Telus Ventures and McRock Capital, signaling deep ties to Canadian strategic infrastructure capital rather than traditional Sand Hill Road dynamics. Geographically, the company focuses on the North American municipal market, with confirmed deployments in Ontario municipalities and select US cities. As of 2024, Miovision employed approximately 500 professionals, with teams split between its Kitchener headquarters and its acquired Trafficware division based in Texas. In January 2024, Miovision acquired US-based competitor Trafficware for an undisclosed sum, a deal that expanded its installed base by adding over 10,000 connected intersections to its network and deepened its reach into the southwestern United States. What structurally differentiates Miovision is its evolution from a hardware OEM into a data-as-a-service asset manager for cities. The installed camera network acts as a latent, opt-in municipal sensor grid capable of generating near-real-time origin-destination data — a dataset increasingly valuable for training next-generation autonomous driving models and for underwriting infrastructure bonds tied to congestion metrics. Miovision does not yet publicly market this as a separate data product, but the infrastructure footprint positions it as a rare private owner of a large-scale public-roadway sensor network.