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Money Forward
Money Forward is an asset manager based in Minato-ku; the Altss profile covers its classification, headquarters, registration, AUM band, and key contacts for...
Overview
General information
Firm type
Asset Manager
Location
Region
North America
Country
Japan
City
Minato-ku
Corporate office
Minato-ku, Tokyo, Japan
Frequently asked questions
How does Money Forward generate revenue?
Revenue comes from a freemium personal finance app ('Money Forward ME') that up-converts users to paid tiers, and a suite of cloud-based corporate services spanning accounting, payroll, expense management, and payment facilitator functions sold to businesses on a subscription basis.
What is Money Forward’s corporate structure?
Money Forward, Inc. is a kabushiki gaisha listed on the Tokyo Stock Exchange. It has no disclosed affiliation with a family office or investment partnership. The firm operates directly through its product divisions and subsidiary companies that focus on specific verticals such as payment processing.
What distinguishes Money Forward from a generic SaaS company?
The unique aspect is the combination of a mass-market consumer data asset—a personal finance app with extensive bank account and credit card linkages—with cloud ERP tools for businesses. That data bridge creates user behavior and cash-flow insights that are rarely available to stand-alone accounting software or consumer platforms.
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