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Mother Ventures

Mother Ventures was founded in New York in 2024 by General Partner Allison Stern. Stern previously co-founded Tubular Labs, the social video measurement firm...

Mother Ventures logo

Mother Ventures

Mother Ventures was founded in New York in 2024 by General Partner Allison Stern. Stern previously co-founded Tubular Labs, the social video measurement firm she grew from zero to $25M in annual recurring revenue before its acquisition, and later served as an Operating Partner at The Chernin Group. The fund launches with a thesis anchored to the US maternal consumer market — a cohort Stern identifies as 85 million Americans — and invests exclusively in companies serving that population. The firm's strategy spans maternal and family health, physical consumer products, entertainment and play, and shopping and home empowerment. Portfolio companies confirmed on the firm's site include Bobbie, the organic direct-to-consumer infant formula brand founded by Laura Modi and Sarah Hardy; Oula, a midwife-led maternity care model blending in-person and virtual visits; Coral Care, a platform connecting families to pediatric specialists; and Sunfish, a financing layer for IVF, surrogacy, and fertility preservation. The group also backs consumer-tech plays like Flock, a household coordination platform, and Milo, an AI-driven family management assistant. Deals target the US market. Team size and fund size remain undisclosed. The firm operates a single New York office and has not yet reported a final close. Stern draws on an influencer network of digital creators and a community of portfolio-company founders for distribution support — reflecting her background in social video analytics. Mother Ventures also lists a limited partner base described as "business luminaries and family-friendly capital," though specific institutional backers are not named. The firm's architecture fuses a thesis-driven venture mandate with a built-in distribution channel: Stern's LPs, portfolio founders, and influencer network form overlapping constituencies that can serve as pilot users and marketing accelerators for portfolio companies. Stern also serves on the board of the advocacy group Chamber of Mothers, reinforcing a policy-and-access dimension unusual for a venture manager. The fund's focus on a single demographic — the mother — contrasts with broader consumer and health funds by refusing to dilute sourcing across adjacent categories.

General information

Firm type

Venture Capital

Year founded

2024

AUM

Undisclosed

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Principals

Allison Stern

General Partner

Sector focus

Digital HealthConsumer ProductsMedia & EntertainmentFemTechHealthcare Services

Frequently asked questions

Who runs investment decisions at Mother Ventures?

Allison Stern serves as General Partner and leads investment decisions. Her background includes co-founding Tubular Labs, where she raised over $50M in venture funding and scaled the business to $25M in annual recurring revenue before its acquisition. She later worked as an Operating Partner at The Chernin Group, leading deal teams and serving as interim head of M&A at Food52.

How does Mother Ventures source deals?

The firm leverages Stern's network from her time building Tubular Labs and her work in digital media, alongside a community of Limited Partners, portfolio company founders, and digital mom influencers. This network is designed to surface companies addressing maternal and family needs across health, consumer products, and home services. The firm markets this community as a sourcing and distribution advantage for early-stage consumer companies.

Is Mother Ventures structured as a family office or a venture firm?

Mother Ventures is a venture capital firm, not a family office. It raises capital from external Limited Partners, described as 'business luminaries and family-friendly capital,' and invests across a portfolio of companies serving mothers and families. It follows a standard venture fund model with a General Partner leading deal execution.

What investment sectors does Mother Ventures target?

The firm focuses on four domains related to the mother as consumer: maternal and family health, CPG and physical products, entertainment and play, and shopping and home empowerment. Portfolio companies include infant formula brand Bobbie, maternity-care platform Oula, pediatric-specialist marketplace Coral Care, and fertility-financing company Sunfish.

Does Mother Ventures participate in fund commitments or only direct deals?

Based on available information, Mother Ventures appears to invest directly in operating companies rather than making fund commitments. Its public portfolio and strategy materials describe equity investments in startups across maternal health, consumer products, and family-focused services, though the firm has not disclosed whether it reserves capital for follow-on investments or SPVs.

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