Private Equity

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Moutai (Guizhou) Investment Management

Moutai(Guizhou) Investment Management is a private equity firm based in Guiyang, China. It focuses on venture capital investments. The firm is headquartered in...

Moutai (Guizhou) Investment Management

Moutai(Guizhou) Investment Management is a private equity firm based in Guiyang, China. It focuses on venture capital investments. The firm is headquartered in Guizhou.

General information

Firm type

Private Equity

Year founded

2014

AUM

Undisclosed

Location

Region

Asia

Country

China

City

Guiyang

Corporate office

Guiyang, Guizhou, China

Additional offices

Beijing, China · Shenzhen, China

Principals

Ding Xiongjun

Chairman

Wang Zun

General Manager

Sector focus

ConsumerEnterprise SoftwareIndustrial TechHealthcareAI/MLMobility & TransportationAgriTech & FoodTechMedia & Entertainment

Frequently asked questions

Who makes investment decisions at Moutai Investment?

Chairman Ding Xiongjun and General Manager Wang Zun oversee the investment committee. The firm operates with a lean professional team split between Guiyang, Beijing, and Shenzhen offices. Major commitments require alignment with the parent group's strategic objectives, but day-to-day deal execution is delegated to the investment team under Wang's leadership.

Is Moutai Investment's capital purely from the state-owned parent?

Yes. The firm deploys retained earnings and operating cash flows from Kweichow Moutai Group, the publicly listed, state-controlled spirits giant. It does not raise third-party funds, which gives it permanent capital and eliminates redemption or fundraising-cycle pressure. The parent company's net profits exceeded RMB 60 billion in 2022, providing a deep and recurring funding source.

What types of deals does the firm pursue?

Moutai Investment operates across direct equity investments, venture capital fund commitments, and strategic acquisitions in sectors adjacent to the parent's consumer business. Its direct portfolio includes food and beverage brands, packaging technology, healthcare, and enterprise software. The fund-of-funds strategy focuses on top-quartile renminbi managers, often securing co-investment rights into their portfolio companies.

Does Moutai Investment maintain any link to the parent's philanthropic giving?

While the investment vehicle itself is commercial, the parent group has made significant charitable commitments through separate foundations. At least RMB 200 million has been directed to educational and poverty-alleviation programs in Guizhou. Philanthropic decisions are made by the parent's board, not the investment arm's management.

How does Moutai Investment source its direct deals?

Sourcing relies heavily on the Moutai brand's cachet and the parent's deep relationships across China's consumer and logistics sectors. The fund-of-funds portfolio also functions as a proprietary origination channel: committing as a limited partner to domestic VC and PE firms yields early visibility into their portfolio companies, allowing Moutai to write follow-on co-investment checks directly into promising assets.

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