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Movado Group
Efraim Grinberg chairs Movado Group, a publicly traded watchmaker with 11 licensed and owned brands including Coach and Hugo Boss.
Movado Group
Movado Group Inc. went public in 1993, descended from a watch company that Efraim Grinberg's father, Gedalio, acquired a decade earlier in 1983. The Paramus, New Jersey-based firm functions as a hybrid manufacturer, licensor, and multi-brand platform. While family roots run deep through the Grinbergs' continued leadership and board presence, the company's operational cadence is set by a public-market structure with quarterly earnings disclosures and an independent board. The company's portfolio spans three tiers: the wholly owned brand Movado itself, which generated roughly $65 million in sales in 2024, flagship licensed brands, and a constellation of lifestyle licenses. Licensed brands — where Movado designs, manufactures, and distributes watches under a partner's name in exchange for a royalty — include Coach, Tommy Hilfiger, Hugo Boss, Lacoste, and Calvin Klein. In fiscal 2024, the company also licensed the Movado brand name into other product categories for the first time, with eyewear and home goods lines entering the market. Geographically, Movado operates its own retail stores across the United States and maintains a wholesale distribution network supplying department stores in North America, Europe, the Middle East, and Latin America. Total net sales for the fiscal year ending January 2025 were approximately $650 million. The company employed around 1,100 full-time workers globally. Aside from its New Jersey headquarters, Movado maintains international offices that support distribution in over 40 countries. Efraim Grinberg's family retains a controlling economic interest through ownership of roughly 30% of the company's equity and 54% of its voting power as of the 2025 proxy statement. In March 2025, the company authorized a $50 million share repurchase program and also raised its cash dividend for a third consecutive year, signaling durable cash generation (per the firm's fiscal 2024 earnings release, March 2025). The Grinberg family's sustained voting control is the firm's structural anchor — a publicly traded entity managed like a family-controlled holding company. Unlike a pure-play manufacturer that competes on factory capacity, Movado's core competency is managing the royalty-stacked economics of its licensed brand portfolio while selectively cultivating its owned label into an aspirational design brand that now spans watches, jewelry, eyewear, and home products.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Paramus
Corporate office
Paramus, NJ, United States
Principals
Efraim Grinberg
Chairman & Chief Executive Officer
Sector focus
Frequently asked questions
Is Movado Group a watch manufacturer or a licensing company?
Movado Group is both. It designs, manufactures, and distributes watches for its wholly owned Movado brand, and it operates a large-scale licensing program where it produces watches under partner names such as Coach, Tommy Hilfiger, and Hugo Boss. The licensing model generates a significant portion of the company's revenue through royalties rather than direct unit sales. In recent years, the company has also extended the Movado brand into licensing across eyewear and home goods.
Who controls Movado Group?
The Grinberg family holds controlling voting power. Chairman and CEO Efraim Grinberg and related family entities own approximately 30% of the company's equity and 54% of its voting power as disclosed in the most recent proxy filing. This structure gives the family effective control over board elections and major corporate decisions despite the company being publicly traded.
How large is Movado Group's brand portfolio?
The company operates 11 brands across owned and licensed categories. The wholly owned Movado brand is the flagship and generates roughly $65 million in sales. Licensed watch brands include Coach, Tommy Hilfiger, Hugo Boss, Lacoste, and Calvin Klein. The portfolio also extends to licensed Movado-branded items in eyewear and home categories introduced in fiscal 2024.
What is Movado Group's geographic reach?
Movado distributes watches in over 40 countries through a combination of company-operated retail stores in the United States and wholesale partnerships with department stores and jewelers. Its international wholesale network covers North America, Europe, the Middle East, and Latin America. The company also maintains international offices to support this distribution footprint.
How does Movado Group allocate capital?
Capital allocation follows three channels: acquisitions of design houses and watch brands that can be integrated into the portfolio, share repurchases authorized by the board, and consistent cash dividends. The company authorized a $50 million buyback program in March 2025 and has raised its cash dividend annually for three consecutive years, suggesting management prioritizes shareholder returns alongside reinvestment. Licensing partnerships represent a capital-light growth vector that does not require the same plant and equipment outlays as expanding owned-brand manufacturing.
What is the Grinberg family's history with the company?
Gedalio Grinberg, Efraim's father, acquired the company in 1983 after founding a watch distribution business in the 1960s. The company went public in 1993 and is now led by the second generation with Efraim as Chairman and CEO. The family's multi-decade ownership and continued operating involvement shapes the firm's governance — a publicly traded entity with a family-controlled voting bloc.
Is Movado Group involved in any category beyond watches?
Yes. Starting in fiscal 2024, the company licensed the Movado brand name to third-party manufacturers for eyewear and home goods. It also operates in jewelry through the Movado brand. While watches remain the core business, the licensing expansion into non-watch categories is an explicit strategy to build the Movado name into a broader design brand.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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