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MSouth Equity Partners
MSouth Equity Partners is a private equity investment firm that provides equity capital and expertise to support management teams in acquisitions and...
Overview
MSouth Equity Partners is a private equity investment firm that provides equity capital and expertise to support management teams in acquisitions and recapitalizations of lower middle market companies typically valued between $25 and $250 million. Based in Atlanta, the firm invests primarily in the South with a focus on management buyouts and partners with experienced management teams to create value through growth initiatives and active ownership. Founded in 2007, MSouth has raised $2.2 billion of capital across four funds and is the successor to Cravey, Green & Wahlen.
General information
Firm type
Private Equity
Year founded
2007
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
Two Buckhead Plaza, 3050 Peachtree Road NW, Atlanta, GA, United States
Principals
MSouth partners
seven seasoned partners
Sector focus
Frequently asked questions
What is the relationship between MSouth Equity Partners and Cravey, Green & Wahlen?
MSouth is the direct successor firm to Cravey, Green & Wahlen, which was founded in 1984. When the partners launched MSouth in 2007, they carried forward the same lower-middle-market control-investing strategy, geographic focus on the South, and much of the senior investment team. The continuity functions as a brand-reset while preserving a multi-decade track record.
Which sectors does MSouth explicitly avoid?
MSouth's disclosed sector focus includes business services, healthcare, manufacturing, media and telecom, and specialty distribution. Sectors outside this band — including real estate, energy production, financial services, and pure technology startups — are absent from the firm's stated investment criteria and portfolio map.
How concentrated is MSouth's investment geography?
Approximately 90% of MSouth's acquisitions are based in the Southern United States. The firm maintains a single office in Atlanta and views geographical concentration as a structural sourcing advantage, leaning on partner networks built over decades operating exclusively in the region.
What is MSouth's investment governance model post-acquisition?
MSouth employs an active-control governance model. Senior partners sit on the boards of portfolio companies and work alongside management teams on operating-cash-flow growth initiatives. The firm avoids passive-index or passive-minority positions; every deployment assumes board-level engagement and direct operational oversight.
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