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Mystery Science

Mystery Science, co-founded by Keith Schacht and Doug Peltz, delivers K-5 science curriculum to millions of U.S. students.

Mystery Science

We help kids stay curious by creating better explanations | We started Mystery.org to create better explanations for every question children have about the world. We began with the 150 most common science questions that children ask teachers. We call this collection Mystery Science.

General information

Firm type

other

Year founded

2013

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Principals

Keith Schacht

Co-Founder & CEO

Doug Peltz

Co-Founder

Sector focus

Education

Frequently asked questions

Is Mystery Science a philanthropic initiative or a for-profit business?

Mystery Science operates as a for-profit company. It charges school districts and individual teachers an annual per-student subscription fee for access to its curriculum. The firm briefly offered its product for free during the 2017-2018 school year through a philanthropic subsidy, but reverted to a paid model afterward (per the firm's official communications). Discovery Education, its current parent company, is also a for-profit entity.

How is the curriculum designed to work for teachers without a science background?

Every lesson is built around a short, animated video that introduces a scientific question and guides the teacher through the core concepts. Lessons include step-by-step hands-on activities using common household or classroom materials, with all instructions scripted. The design assumes the teacher is learning alongside the students, eliminating the need for prior subject-matter expertise. The firm refers to this as 'open-and-go' curriculum.

What was the strategic rationale for Discovery Education's acquisition of Mystery Science?

Discovery Education's product suite is strongest in general K-12 digital content, but it lacked a deeply developed, classroom-tested elementary science curriculum. Mystery Science filled that gap with a product that had already achieved broad adoption and high teacher satisfaction. For Mystery Science, the acquisition provided access to Discovery Education's established school-district salesforce and a path to scale without building an independent enterprise sales organization.

Who runs investment and strategic decisions at Mystery Science?

Mystery Science was co-founded by Keith Schacht and Doug Peltz, with Schacht serving as CEO. Following the 2020 acquisition, the team operates as a unit within Discovery Education. Major investment and strategic decisions now fall under Discovery Education's corporate structure. The firm's early venture investors included Reach Capital, Learn Capital, and First Round Capital.

How does Mystery Science assess effectiveness in the classroom?

The company has published results from controlled studies showing statistically significant gains in science performance on standardized assessments. In a multi-year study, schools using Mystery Science saw improved science scores compared to matched control schools. The curriculum is aligned to Next Generation Science Standards, and the company emphasizes that teachers report higher confidence in teaching science after adopting the platform.

Which subjects does Mystery Science not cover?

Mystery Science is deliberately narrow — it covers only elementary science for kindergarten through fifth grade. It does not build products for middle school, high school, English language arts, math, social studies, or any subject outside its K-5 science scope. This focus is a core part of the firm's structural identity, even after the Discovery Education acquisition.

Is there a direct-to-parent or homeschooling version of the product?

Mystery Science was designed for classroom use by teachers and is primarily sold to schools and districts. During the COVID-19 pandemic, the company made its full curriculum available for free to families through a 'Mystery Science for Families' initiative. A home-focused membership tier remains available for individual purchase, but the core business remains institutional sales to school systems.

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