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Narrative Financial Group
John Chigounis founded Narrative Financial Group in 2013 to originate bridge loans for transitional CRE — the firm crossed $2B in total originations by...
Narrative Financial Group
John P. Chigounis established Narrative Financial Group in 2013, bringing structured finance and trading experience from prior roles at firms including Jefferies and Cantor Fitzgerald. The firm was built to address the financing gap left by regional and community banks retreating from small-balance commercial real estate lending after the 2008 financial crisis. Chigounis positioned Narrative as a direct origination shop, not a broker or a fund-of-funds, giving it control over underwriting, structuring, and servicing from day one. The firm originates, underwrites, and services short-term bridge loans secured by transitional commercial real estate. Core asset classes include multifamily, mixed-use, retail, industrial, and office properties, typically with loan sizes between $1 million and $20 million. Geographic concentration spans the Southeast, Southwest, and Mountain West, with active origination in Florida, Texas, Georgia, North Carolina, Colorado, and Arizona. Narrative's capital base includes institutional credit facilities and a series of private investment funds — the firm raised Narrative Opportunity Fund I and subsequently Narrative Opportunity Fund II, the latter targeting $300 million in commitments. By mid-2022, total originations since inception crossed the $2 billion threshold (per the firm's public disclosures, 2022). The firm acts as a direct portfolio lender, not a securitization-dependent shop, holding most loans on its balance sheet or within its managed vehicles and servicing them through its own platform. As of late 2023, the firm operated from its Los Angeles headquarters, employing a team of investment, underwriting, and asset management professionals. Narrative has not publicly disclosed total headcount or assets under management, but the scale of cumulative originations and its multi-fund structure suggest an operation materially larger than a boutique advisory. There are no public disclosures of adjacent vehicles such as a philanthropic foundation, real-asset operating company, or membership in peer networks like Tiger 21 or YPO. In September 2023, the firm's leadership was actively deploying capital from Narrative Opportunity Fund II into bridge loans across its established Sunbelt footprint, maintaining its pace through a market cycle where many competing non-bank lenders pulled back. The firm's structural differentiator is its status as an owner-operator lender in a space dominated by brokers and intermediaries. Narrative originates directly through its own sourcing network, underwrites in-house, and services the full life of each loan — a vertically integrated model that creates a feedback loop between credit performance and future underwriting. This is not a platform aggregating third-party loans; it is a credit shop with its own pipeline, its own servicing team, and a fund series that aligns Chigounis's capital with that of his limited partners.
General information
Firm type
Asset Manager
Year founded
2013
AUM
$500M - $1B (Altss estimate)
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
John P. Chigounis
Founder & CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Narrative Financial Group?
Founder and CEO John P. Chigounis leads all investment and credit decisions. He built the firm's underwriting framework and capital-raising strategy after leaving a career in structured finance. The firm operates a flat decision-making structure with Chigounis as the final approval authority on originations, per its public-facing materials.
What types of loans does Narrative originate?
Narrative focuses on short-term bridge loans — typically 12 to 36 months — secured by transitional commercial real estate. The firm lends against multifamily, mixed-use, retail, industrial, and office assets undergoing renovation, lease-up, repositioning, or recapitalization. Loan sizes range from $1 million up to approximately $20 million.
How does Narrative source its deals?
The firm sources loans directly through a network of regional brokers, repeat borrowers, and its own origination team rather than purchasing pools of loans from other lenders. By maintaining in-house underwriting and servicing, Narrative retains visibility over every loan it books, which it presents as a credit-quality advantage over warehouse-line aggregators.
Is Narrative Financial Group a fund or a direct lender?
It is both. Narrative operates a series of closed-end opportunity funds alongside institutional credit facilities. The firm underwrites and services all loans directly, acting as a balance-sheet and fund lender rather than a broker who sells off originated paper to third parties. Its most recent vehicle, Narrative Opportunity Fund II, targeted $300 million in equity commitments.
What geographic markets does Narrative target?
The firm concentrates on secondary and tertiary markets in the Sunbelt and Mountain West, with active origination in Florida, Texas, Georgia, North Carolina, Colorado, and Arizona. It has historically avoided gateway coastal cities, focusing instead on high-growth inland markets with favorable landlord-tenant dynamics and lower basis per unit.
Where does Narrative Financial Group's capital come from?
Capital comes from a mix of institutional investors, family offices, and high-net-worth individuals who commit to the firm's private opportunity funds, along with credit lines provided by institutional lenders. The firm has not publicly identified specific anchor limited partners. Chigounis and his team co-invest alongside external investors in each fund.
Does Narrative participate in fund commitments or only direct deals?
Narrative does not operate as a fund-of-funds or an LP in other managers' vehicles. The firm exclusively originates direct loans against commercial real estate collateral. Its fund vehicles are pools of capital raised to make these direct originations, not vehicles that invest in third-party credit funds.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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