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National Entertainment Collectibles Association
National Entertainment Collectibles Association (NECA) is an American manufacturer of collectibles licensed from films, video-games, sports, music, and...
Overview
National Entertainment Collectibles Association (NECA) is an American manufacturer of collectibles licensed from films, video-games, sports, music, and television. The company produces action figures and dolls under licensed agreements. NECA invested in Loot Crate as part of its Series B on August 29, 2018.
General information
Firm type
Asset Manager
Year founded
1996
Location
Region
North America
Country
United States
City
Hillside
Corporate office
Hillside, New Jersey, United States
Additional offices
England · China · Australia
Sector focus
Frequently asked questions
What is the relationship between NECA and its subsidiaries WizKids, Kidrobot, and Joseph Enterprises?
NECA owns each of these companies. WizKids is a game developer and publisher, Kidrobot produces urban vinyl collectibles, and Joseph Enterprises holds the rights to iconic American products like Chia Pet and The Clapper. All operate under the NECA corporate umbrella but maintain their own brands and product lines.
How does NECA source its product licenses?
NECA secures licensing agreements directly from major entertainment and publishing studios, including rights for movies (Universal Monsters, Teenage Mutant Ninja Turtles), video games (Assassin's Creed), and comic books. The company does not publicly disclose its licensing terms or portfolio value.
Where are NECA's products sold?
NECA distributes to mass-market retailers including Target, Walmart, and Best Buy, as well as thousands of independent brick-and-mortar stores across the United States. The company distributes worldwide to almost every country, per the firm.
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