Asset Manager

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National Entertainment Collectibles Association

National Entertainment Collectibles Association (NECA) is an American manufacturer of collectibles licensed from films, video-games, sports, music, and...

National Entertainment Collectibles Association

National Entertainment Collectibles Association (NECA) is an American manufacturer of collectibles licensed from films, video-games, sports, music, and television. The company produces action figures and dolls under licensed agreements. NECA invested in Loot Crate as part of its Series B on August 29, 2018.

General information

Firm type

Asset Manager

Year founded

1996

Location

Region

North America

Country

United States

City

Hillside

Corporate office

Hillside, New Jersey, United States

Additional offices

England · China · Australia

Sector focus

Consumer ProductsEntertainmentLicensingPop Culture

Frequently asked questions

What is the relationship between NECA and its subsidiaries WizKids, Kidrobot, and Joseph Enterprises?

NECA owns each of these companies. WizKids is a game developer and publisher, Kidrobot produces urban vinyl collectibles, and Joseph Enterprises holds the rights to iconic American products like Chia Pet and The Clapper. All operate under the NECA corporate umbrella but maintain their own brands and product lines.

How does NECA source its product licenses?

NECA secures licensing agreements directly from major entertainment and publishing studios, including rights for movies (Universal Monsters, Teenage Mutant Ninja Turtles), video games (Assassin's Creed), and comic books. The company does not publicly disclose its licensing terms or portfolio value.

Where are NECA's products sold?

NECA distributes to mass-market retailers including Target, Walmart, and Best Buy, as well as thousands of independent brick-and-mortar stores across the United States. The company distributes worldwide to almost every country, per the firm.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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