New Engen

New Engen is not an investment firm; it operates as a digital marketing agency. Strategic business and client decisions sit with CEO Justin Hayashi and President Jon White. Brian Kim, the Managing Partner for Disruptors, oversees the firm's growth and venture-oriented initiatives, but the firm does not manage external capital.

The system positions creative as depreciable infrastructure that must be refreshed continuously rather than treated as a one-time deliverable. Media and strategy teams sit under the same operating rhythm, measuring causal business impact rather than platform-reported impressions. The firm cites Cotopaxi's 20% marketing efficiency lift and a multi-billion dollar gifting company's 792% Meta revenue jump as output of that closed-loop measurement.

President Jon White and Managing Partner Brian Kim both held senior growth and marketing roles at Honey prior to its $4B acquisition by PayPal. Kim subsequently led growth at PayPal and Venmo. The two executives carry that operator experience into New Engen's strategy, but the agency has no disclosed ongoing structural or ownership tie to PayPal or Honey.

No public disclosures indicate external institutional capital, funding rounds, or a parent entity. The firm presents as an independent, privately held marketing agency with a senior leadership team whose wealth was generated through prior exits at companies like Honey and Dollar Shave Club.

The firm's disclosed client roster concentrates on consumer brands with e-commerce exposure—packaged food and beverage (Coca-Cola, OREO), activewear, live entertainment (SeatGeek), and gifting platforms. While its leadership backgrounds include luxury (Prada, Louis Vuitton) and tech, the public-facing sector focus remains mass-consumer brands pursuing full-funnel digital growth.

Creator and influencer marketing is treated as a core integrated function, not a bolt-on. SVP Caroline Levere built a 700-plus creator network after founding a performance-creative agency. The firm lists affiliate and brand-partnership VPs alongside media buyers, indicating that influencer spending is tied directly to measured performance outcomes rather than separate brand-awareness budgets.

The c-suite's wealth and credibility derive from prior operator exits in e-commerce and adtech. CEO Justin Hayashi helped take Zulily public. President Jon White built Honey's marketing to a $4B exit. Chief Creative Officer Alice Woo worked at LVMH brands before her own agency exit. Managing Partner Brian Kim was at Dollar Shave Club during its $1B sale.