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NextRoll
NextRoll, founded 2006, runs the AdRoll and AdRoll ABM platforms — AI-powered advertising tools serving 110,000+ mid-market brands.
NextRoll
NextRoll was founded in 2006 alongside the rise of programmatic advertising, initially focused on giving direct-response marketers a retargeting engine to recapture website visitors. The firm's primary go-to-market asset remains AdRoll, a multi-channel advertising platform that combines predictive AI with inventory access spanning display, social media, video, mobile, and connected television. A separate product, AdRoll ABM, applies the same underlying data and automation infrastructure to account-based marketing for B2B sales organizations. The company's machine learning models train on a proprietary dataset built from over 16 years of digital campaign performance and trillions of consumer touchpoints, according to its public materials. NextRoll structures its service around two core offerings: AdRoll for ecommerce and direct-to-consumer brands seeking full-funnel customer acquisition and retention, and AdRoll ABM for business-to-business teams chasing pipeline generation and revenue expansion. Its website claims more than 110,000 active brands globally. The firm discloses no specific portfolio holdings or direct-investment activity, operating instead as an operating business that sells software and managed advertising services to marketing departments and agencies. NextRoll is headquartered in San Francisco and describes a hybrid work model for its employees without specifying total headcount or satellite office locations. The firm's website lists a dedicated press-contact email and a human-resources phone line but does not name current executives, detail a board of directors, or surface adjacent investment or philanthropic vehicles. No information about total assets under management, revenue, or deployment is publicly available. NextRoll's structural distinction lies in its pure focus on the ad-tech middle market — serving mid-sized brands that sit below the enterprise tier targeted by giants like The Trade Desk or Google's DV360. By combining its own demand-side tools with a managed-services layer and account-based marketing for B2B, it occupies a narrow lane where automation and human optimization compete directly against agencies rather than against self-serve enterprise platforms.
General information
Firm type
Asset Manager
Year founded
2006
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Sector focus
Frequently asked questions
How does NextRoll differentiate its advertising platform from larger demand-side platforms?
NextRoll pitches its AI and managed-service layer as purpose-built for mid-sized marketing teams that lack the in-house programmatic sophistication required by enterprise-grade DSPs. The company claims its models are trained on trillions of ad interactions accumulated since 2006, which it uses to automate cross-channel buying without requiring clients to build their own trading desks. In practice, this positions NextRoll as an agency alternative rather than a pure software vendor.
What does AdRoll ABM do differently from a standard CRM advertising integration?
AdRoll ABM layers predictive buyer scoring and dynamic audience construction on top of NextRoll's core advertising infrastructure, then executes multi-channel campaigns specifically for B2B pipeline generation. The platform ingests a company's own customer data and combines it with NextRoll's behavioral dataset to find accounts showing buying intent, then serves ads programmatically across display, social, and video. The firm packages this as a unified offering rather than a point-solution integration with Salesforce or HubSpot.
Does NextRoll operate as a venture-funded startup or a mature operating business?
NextRoll's website and public materials present it as a mature, revenue-generating operating business that has served advertisers since 2006. The firm does not disclose its capitalization structure, private funding rounds, or ownership — information that typically surfaces for venture-backed companies. Without primary-source confirmation, its funding history and current ownership remain unverified.
Who leads NextRoll's executive team and investment decisions?
NextRoll does not name its executive leadership team on its public-facing website, though it references an 'Executive Leadership Team' page that was not captured or is not publicly accessible in detail. No named principals, founders, or investment-committee members are verifiable from its current site content or available Altss records, making it impossible to attribute decision-making authority to specific individuals.
Is NextRoll purely a software vendor, or does it manage media spend on behalf of clients?
NextRoll operates as a hybrid: its technology automates cross-channel ad buying, and its go-to-market material emphasizes a managed-service component where its teams help configure and optimize campaigns. This blurs the line between pure SaaS and agency, with the firm's value proposition targeting marketing departments that want the automation of programmatic but still require hands-on campaign management.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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