NoorVest

NoorVest

Tarif Homsi founded NoorVest in 2023 following stints at JP Morgan and UBS, aiming to serve an overlooked segment: US Muslim families seeking Shariah-compliant wealth management without the traditional asset-based fee drag. The firm operates from Leesburg, Virginia, as a registered investment advisor structured around a flat subscription model starting at $199 per month. NoorVest explicitly avoids percentage-of-assets pricing, framing the model as a way to keep long-term compounding inside client portfolios. NoorVest deploys client capital through a custom halal indexing strategy that screens for AAOIFI-certified Shariah compliance, bypassing sectors and securities that generate interest income or violate Islamic finance principles. The firm's public materials indicate portfolios are held at Charles Schwab, combining third-party custody with in-house advisor access. Its equity exposure rests on direct indexing technology, which enables tax-smart customization — a feature the firm contrasts with standard halal ETF-based approaches that offer only professional management and traditional technology. The strategy spans US public equities; the firm has not disclosed allocations to international markets, fixed income substitutes, or private assets. The firm's Shariah advisory board includes Faraz Omar, founder of Muslim Xchange and an AAOIFI Certified Shariah Advisor and Auditor. The advisory structure ensures ongoing compliance screening and product design oversight. NoorVest has not publicly disclosed total assets under management, team headcount, or adjacent philanthropic vehicles. NoorVest's structural distinction is its flat-fee RIA wrapper for a faith-based direct-indexing mandate — a combination that departs both from conventional AUM-fee wealth managers and from asset-gathering Islamic ETF issuers. By subbing out percentage fees for a fixed monthly subscription and leaning on direct indexing at a major custodian, the firm aligns its revenue model with the long-horizon, tax-sensitive households it targets, though its ability to scale without AUM-based economics will depend on household count growth.