Ntiva

Steven Freidkin, the founder and CEO, leads Ntiva's acquisition strategy alongside the board. Since taking a growth investment from PSP Capital in 2021, the firm has operated with a mandate to consolidate mid-market MSPs, with Freidkin remaining the operational and strategic decision-maker for target selection and integration.

Ntiva is a private-equity-backed operating company, not a family office. Its capital comes from institutional investors via PSP Capital rather than a single family's wealth. However, it is sometimes surfaced in allocator research because its holding-company structure shares characteristics with permanent-capital vehicles that family offices often emulate for direct operating-business investments.

Ntiva provides managed IT services, cybersecurity, and cloud support to small and mid-sized businesses. Its growth strategy relies on acquiring regional IT service providers, integrating them onto a shared technology stack, and cross-selling expanded services to the combined client base.

Ntiva focuses on enterprise software support, cloud infrastructure management, and cybersecurity monitoring. It does not invest in financial services, real estate, or consumer products — its capital deployment is entirely directed at acquiring IT service companies within its own operational vertical.

Ntiva's acquisitions are funded through a combination of equity from PSP Capital and debt facilities. The firm does not raise blind-pool funds or accept outside LP capital on a deal-by-deal basis, operating instead as a single permanent-capital platform.