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Ntiva
Ntiva is a PE-backed managed IT services roll-up founded by Steven Freidkin in 2004, headquartered in McLean, Virginia.
Ntiva
Ntiva launched in 2004 when founder Steven Freidkin started offering IT support from his dorm room at American University. The company grew organically for over a decade before taking external capital, establishing itself as a provider of managed IT, cybersecurity, and cloud services to small and mid-sized businesses throughout the Washington, DC metro area. The firm's wealth-creation story is tied entirely to operating a services business rather than managing inherited capital, making it an operator-founded growth-equity asset rather than a traditional family office. Ntiva's investment strategy is effectively its corporate development playbook — acquiring and integrating regional managed service providers (MSPs) to build national scale. Its focus spans enterprise software support, cloud infrastructure management, and cybersecurity monitoring, typically serving clients with 50 to 500 employees. Notable acquisitions include ConnecTel in Texas and The Purple Guys in the Midwest, both closed in 2021. The firm operates across the United States, with dense coverage along the Eastern Seaboard from Florida to New York and expanding into the central time zone. Since taking a growth investment from private equity firm PSP Capital in 2021, the firm has accelerated its acquisition pace, completing more than a dozen deals. The company maintains its headquarters in McLean, Virginia, with satellite offices in Chicago and Dallas post-acquisition. Team size has not been publicly disclosed in recent reporting. The firm's leadership remains under founder Steven Freidkin as CEO, functioning as a standalone platform within PSP Capital's portfolio rather than a pass-through entity for a single family's capital. What distinguishes Ntiva structurally is its identity as an operating company purpose-built for consolidation — a permanent-capital strategy executed through a PE-backed holdco rather than a fund vehicle. Unlike most family offices that diversify across asset classes and third-party funds, Ntiva's capital concentrates entirely within its own industry vertical, using investor equity to acquire cash-flowing IT service firms and integrate them under one brand and operational backbone.
General information
Firm type
Asset Manager
Year founded
2004
AUM
Undisclosed
Location
Region
North America
Country
United States
City
McLean
Corporate office
McLean, VA, United States
Principals
Steven Freidkin
CEO
Sector focus
Frequently asked questions
Who runs investment and acquisition decisions at Ntiva?
Steven Freidkin, the founder and CEO, leads Ntiva's acquisition strategy alongside the board. Since taking a growth investment from PSP Capital in 2021, the firm has operated with a mandate to consolidate mid-market MSPs, with Freidkin remaining the operational and strategic decision-maker for target selection and integration.
Is Ntiva a family office or a standard operating company?
Ntiva is a private-equity-backed operating company, not a family office. Its capital comes from institutional investors via PSP Capital rather than a single family's wealth. However, it is sometimes surfaced in allocator research because its holding-company structure shares characteristics with permanent-capital vehicles that family offices often emulate for direct operating-business investments.
What does Ntiva actually do?
Ntiva provides managed IT services, cybersecurity, and cloud support to small and mid-sized businesses. Its growth strategy relies on acquiring regional IT service providers, integrating them onto a shared technology stack, and cross-selling expanded services to the combined client base.
Which sectors does Ntiva explicitly target?
Ntiva focuses on enterprise software support, cloud infrastructure management, and cybersecurity monitoring. It does not invest in financial services, real estate, or consumer products — its capital deployment is entirely directed at acquiring IT service companies within its own operational vertical.
How is Ntiva's acquisition strategy funded?
Ntiva's acquisitions are funded through a combination of equity from PSP Capital and debt facilities. The firm does not raise blind-pool funds or accept outside LP capital on a deal-by-deal basis, operating instead as a single permanent-capital platform.
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