Updated:
ODDITY Tech
ODDITY Tech was co-founded in 2018 by Oran Holtzman, who previously built and sold a social photo-sharing app, bringing a software engineer's mindset to the...
ODDITY Tech
ODDITY Tech was co-founded in 2018 by Oran Holtzman, who previously built and sold a social photo-sharing app, bringing a software engineer's mindset to the beauty and wellness industry. The firm operates as a publicly traded consumer technology company (NASDAQ: ODD), not a traditional family office or asset manager, but its model of launching and scaling digital-native brands through proprietary data science makes it a unique allocator of capital into in-house incubation rather than external fund commitments. The firm's strategy centers on using high-velocity consumer data—gathered through millions of online quizzes and purchase patterns—to identify unmet demand and develop science-backed products. It operates across beauty, skincare, and wellness, deploying capital to launch brands entirely in-house. Its two major success stories are IL Makiage, a prestige makeup brand acquired and relaunched with AI-driven shade matching, and SpoiledChild, a wellness and skincare line launched in 2022. The geographic footprint spans the United States, Israel, and the United Kingdom, with an R&D and technology hub in Tel Aviv. As of early 2024, ODDITY Tech employed roughly 400 people across its three offices, with a technology team that far outweighs traditional consumer packaged goods staffing in data science and engineering. The firm went public in July 2023 through one of the few successful consumer-tech IPOs of that year, raising $424 million and achieving a market capitalization exceeding $2 billion. ODDITY also operates its own R&D lab in Israel, allowing it to vertically integrate product formulation rather than relying on third-party contract manufacturers. There is no known separate philanthropic vehicle or family office structure adjacent to the company. The structural differentiator is ODDITY's refusal to operate like a traditional consumer brand. It functions as a technology platform that happens to sell makeup—its gross margins, customer acquisition model, and R&D pipeline behave more like a software firm than a cosmetics company. The company uses machine learning to predict product success before physical inventory exists, reversing the typical CPG launch risk model and allowing for capital efficiency that has produced profitability while scaling two new brands.
General information
Firm type
Asset Manager
Year founded
2018
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Additional offices
Tel Aviv, Israel · London, United Kingdom
Principals
Oran Holtzman
Co-Founder and CEO
Lindsay Drucker Mann
Global CFO
Sector focus
Frequently asked questions
How does ODDITY Tech use AI differently from other consumer companies?
ODDITY built a proprietary database from over 40 million consumer responses to its online diagnostic quizzes, which feeds machine learning models that predict product demand, shade preferences, and formulation success. This allows the company to launch products with higher hit rates and lower return rates than traditional beauty brands. The technology stack includes computer vision for virtual try-ons and predictive analytics that preemptively retire underperforming SKUs before they reach physical inventory.
What is ODDITY's relationship to the brands it owns?
ODDITY owns and operates IL Makiage, SpoiledChild, and any future incubated brands as wholly owned entities. Unlike a holding company or investment firm, it does not take passive stakes—brands are built internally by its technology and product teams, and all R&D, marketing, and distribution remain under ODDITY's direct control. The firm occasionally acquires existing brands like IL Makiage to re-launch them through its data-science platform.
Why did ODDITY choose to go public in 2023?
ODDITY's July 2023 IPO, which raised $424 million, was driven by demonstrated profitability and revenue scale—the firm reported $225 million in net income for 2022 against over $600 million in gross revenue. Going public provided liquidity for early investors and a currency for potential future acquisitions. The firm highlighted its technology-forward cost structure and repeatable brand-launch playbook as evidence it warranted a software-like multiple rather than a traditional consumer debt-heavy valuation.
Who are ODDITY Tech's primary competitors?
ODDITY views itself as competing on technology capability rather than against a specific beauty conglomerate. In its IPO filings, it cited data moats as its competitive advantage, positioning itself against legacy incumbents like L'Oréal and Estée Lauder, but also against digital-native disruptors like Glossier. The firm explicitly states it does not compete on marketing spend, instead relying on algorithmically optimized customer acquisition and organic viral adoption.
Where is ODDITY's product development and R&D located?
Product formulation, R&D, and much of the core technology engineering occur at ODDITY's facility in Tel Aviv, Israel. This lab allows the firm to control the entire value chain from molecule to consumer, bypassing traditional third-party formulators and speeding time-to-market. The New York headquarters manages brand strategy, marketing execution, and public-company operations, while a recently opened London office supports European expansion.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on asset managers?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: