Updated:
Olo Inc.
Olo Inc. is a New York-based SaaS platform serving 80,000+ restaurant locations with digital ordering, delivery, and payments technology.
Olo Inc.
Olo Inc., headquartered in New York, went public on the NYSE in 2021 after two decades as a private SaaS provider to the restaurant industry. The company's platform functions as an integration layer linking restaurant point-of-sale systems to third-party marketplaces such as DoorDash and Uber Eats, alongside its own branded ordering channels. The firm targets the enterprise quick-service and fast-casual market, with known clients including Shake Shack, Sweetgreen, and Jamba Juice. Its revenue mix spans subscription fees, per-order transaction fees, and payments processing. Geographically, Olo's footprint is concentrated in North America, with most customers based in the United States. Olo does not publicly disclose a headcount or AUM figure, as it operates as a publicly traded software company rather than an asset manager. The company continues to trade on the NYSE under the ticker OLO. No additional offices have been disclosed publicly. A dated operational event — May 2024: Olo completed the acquisition of Omnivore, a middleware provider for restaurant point-of-sale integrations (per SEC filing, May 2024). Olo's structural differentiator is its role as a neutral transaction platform between restaurants and delivery aggregators, avoiding ownership of delivery fleets or kitchens. This asset-light architecture allows it to scale without the operational risks borne by vertical competitors in food logistics.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Sector focus
Frequently asked questions
How does Olo make money?
Olo generates revenue through three streams: SaaS subscription fees, per-order transaction fees on orders processed through its platform, and payments processing for orders made via its ordering channels. The company discloses segment breakdowns in quarterly SEC filings.
What is the competitive landscape for Olo?
Olo competes with Toast, SpotOn, and Lunchbox in the restaurant technology space. Its key differentiator is its integration middleware that connects multiple delivery marketplaces to over 80,000 locations without requiring exclusive proprietary hardware.
Who are Olo's key customers?
Olo's known enterprise customers include Shake Shack, Sweetgreen, Jamba Juice, and Bareburger. The company serves both individual franchise locations and large corporate chains, with a total network spanning over 80,000 units (per the firm's investor materials).
Is Olo profitable?
Olo reported a GAAP net loss of approximately $12 million in its most recent fiscal year ending December 2024, though the company has achieved positive adjusted EBITDA in certain quarters. The firm does not publish a target date for sustained profitability.
What was Olo's acquisition strategy in 2024?
In May 2024, Olo acquired Omnivore, a company that provides middleware for integration with restaurant point-of-sale systems. The deal was valued at $13.5 million in cash and stock, and was intended to strengthen Olo's connections to international POS providers.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on asset managers?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: