Once Upon A Farm

Once Upon A Farm

Once Upon A Farm is a Berkeley-based consumer packaged goods company that makes cold-pressed organic baby food and children's snacks. The brand launched with refrigerated pouches and has expanded into frozen meals, oat bars, and pantry items including fruit and veggie puffs and coconut melts. Its product line carries Clean Label Project Purity & Pesticide-Free awards and avoids added sugar, artificial ingredients, and GMOs. The company sells through a website subscription model and retail placement in refrigerated, freezer, and baby aisles. Product categories include refrigerated pouches, frozen meals, refrigerated oat bars, pantry snacks, and a new Meat & Legume Blends line for babies. Marketing focuses on convenience for parents and nutrition for children, with an emphasis on organic certification and transparent ingredient listings. No founding year, founding team members, investment professionals, or management team details are publicly available on the corporate website. The business does not disclose revenue, funding rounds, investor base, or any family office affiliation. Public records do not name a CEO, CFO, or board of directors. The company lacks a disclosed structural differentiator beyond its organic baby-food positioning. Its governance, ownership, and capital structure remain opaque, with no publicly available information on legal structure or succession plans. This limited disclosure makes it difficult to evaluate the firm through a family office lens.