OneAmerica Securities

OneAmerica Securities

OneAmerica Securities was founded in 1969 as a wholly owned subsidiary of American United Life Insurance Company, which later became the cornerstone of the mutual holding company now known as OneAmerica Financial. Headquartered in Indianapolis, the firm is a dual-registered broker-dealer and registered investment adviser. It provides investment advisory services, brokerage, financial planning, and insurance solutions, predominantly serving individuals, high-net-worth clients, and the institutional retirement plan market. Its core function is to distribute and service the products manufactured by its parent, including annuities, life insurance, and employer-sponsored retirement plans. The firm's strategy centers on retirement plan consulting for small and mid-sized businesses. It acts as a plan recordkeeper and investment fiduciary for 401(k), 403(b), and defined benefit plans, leveraging OneAmerica's in-house stable-value and general account products as plan options. Beyond the qualified plan market, the RIA side manages individual portfolios using a mix of proprietary insurance separate accounts and third-party mutual funds. The geographic footprint spans the Midwest and select markets nationally, though the firm does not maintain a network of large public branch offices. The team operates within the broader OneAmerica ecosystem, which employs over 2,300 people and holds consolidated assets under administration exceeding $100 billion. OneAmerica Securities itself fields financial professionals and investment adviser representatives who are licensed to sell the parent's insurance and retirement products. The firm's retail broker-dealer model serves primarily affiliated advisors rather than operating as an independent wirehouse. In 2023, Daylian Richards was named president of OneAmerica's Individual Life and Financial Services division, which oversees the broker-dealer's strategic direction, integrating retirement services more tightly with the parent's insurance lines. What structurally differentiates OneAmerica Securities is its position as a captive distribution arm within a mutual insurance company. Unlike independent RIAs or public broker-dealers, the firm's investment menus and advisory platforms are built around the parent's proprietary products. This closed-architecture model gives the parent company a reliable retail channel but limits the securities unit's ability to shop broadly for best-in-class third-party strategies. The firm's long-term viability is tied directly to the mutual holding company's mutual-member structure, which insulates it from public market pressures but also caps its strategic independence.