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OneTeam Partners
OneTeam Partners was established to unify the group licensing rights of major US players unions, initially backed by the NFL Players Association (NFLPA)...
OneTeam Partners
OneTeam Partners was established to unify the group licensing rights of major US players unions, initially backed by the NFL Players Association (NFLPA) and Major League Baseball Players Association (MLBPA). The firm later added the Women's National Basketball Players Association (WNBPA), National Women's Soccer League Players Association (NWSLPA), US Women's National Team Players Association (USWNTPA), and others. Its structure is a hybrid: a for-profit entity owned in part by the unions themselves, not a typical family office or asset manager. The firm's strategy centers on monetizing athlete intellectual property at scale across five verticals: Games & Interactive, Consumer Products, Sponsor/Athlete/Partner Marketing, Content & Media, and Business Building. It negotiates group licensing deals for trading cards, video games, apparel, and brand sponsorships — for example, a renewal with Google Pixel across three women's unions in April 2026 (per website, April 2026). In October 2025 OneTeam acquired The Brandr Group to expand its college-athlete group licensing program to roughly 30,000 athletes and add licensees including Panini America and Upper Deck (per the firm, October 2025). Geographic reach covers the US, with an international office in Frankfurt, Germany. OneTeam manages commercial rights for eight Players Associations and tens of thousands of college athletes. Its team size is not disclosed. The firm launched a venture vehicle in April 2026 called EnOne Ventures alongside EnTrust Global, targeting early- to growth-stage investments in sports-adjacent businesses (per the firm, April 2026). Other recent activity includes the NWSLPA joining as an equity partner in April 2026. OneTeam's structural differentiator is its exclusive, long-term licensing agreements with the unions that own it — creating a closed ecosystem where the firm controls a scarce asset: the aggregated group NIL rights of professional and college athletes. This model avoids competitive bidding for individual talent and generates recurring revenue from licensing renewals.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Santa Monica
Corporate office
Santa Monica, CA, United States
Additional offices
Washington DC, United States · New York, NY, United States · Frankfurt, Germany
Sector focus
Frequently asked questions
Who runs investment decisions at OneTeam Partners?
OneTeam Partners does not disclose a named CEO, CIO, or investment committee on its website. The firm's governance likely involves leadership from its athlete-union equity partners, but no single executive is publicly identified as head of investment decisions.
How does OneTeam Partners source proprietary deal flow?
OneTeam sources deals through its exclusive group-licensing agreements with eight Players Associations. This gives it first access to commercial opportunities involving the collective NIL rights of those unions' members, including video games, trading cards, apparel, and brand sponsorships.
Is OneTeam Partners structured as a single family office or does it operate more like a venture firm?
OneTeam is neither a family office nor a traditional venture firm. It describes itself as the first multi-billion-dollar company built for athletes, by athletes. Its operating model combines a licensing-rights aggregator with a commercial partner-marketing platform, and it recently added an institutional venture arm, EnOne Ventures, co-launched with EnTrust Global.
Does OneTeam participate in fund commitments or only direct deals?
OneTeam primarily executes direct licensing and sponsorship deals on behalf of its athlete unions. Its newly launched EnOne Ventures vehicle will make direct equity investments in sports-adjacent companies, but the firm does not appear to commit to external funds as a limited partner.
What investment stages does OneTeam typically target?
OneTeam's core business does not target investment stages — it serves as a commercial partner for group licensing. Through EnOne Ventures, it now targets early- to growth-stage businesses in the sports-adjacent ecosystem.
Which sectors does OneTeam explicitly avoid?
OneTeam does not publicly list any excluded sectors. Its disclosed focus spans games, consumer products, marketing, content, and media — all athlete-adjacent. It likely avoids nonsports verticals like healthcare, energy, or financial services.
Where does the underlying wealth come from?
OneTeam is not a wealth-management vehicle. Its capital base derives from the collective commercial value of athlete NIL rights held by its union partners, not from a single family fortune. The firm's structure is a for-profit company jointly owned by participating Players Associations.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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