Asset Manager

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OneTeam Partners

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OneTeam Partners

We are the first multi-billion-dollar company built for athletes, by athletes. Welcome to the Athlete Era {svg=featuredimage=185} {termquery=name} {title}

General information

Firm type

Asset Manager

Location

Region

North America

Country

United States

City

Santa Monica

Corporate office

Santa Monica, CA, United States

Additional offices

Washington DC, United States · New York, NY, United States · Frankfurt, Germany

Sector focus

Media & EntertainmentConsumer ProductsEnterprise SoftwareAI/ML

Frequently asked questions

Who runs investment decisions at OneTeam Partners?

OneTeam Partners does not disclose a named CEO, CIO, or investment committee on its website. The firm's governance likely involves leadership from its athlete-union equity partners, but no single executive is publicly identified as head of investment decisions.

How does OneTeam Partners source proprietary deal flow?

OneTeam sources deals through its exclusive group-licensing agreements with eight Players Associations. This gives it first access to commercial opportunities involving the collective NIL rights of those unions' members, including video games, trading cards, apparel, and brand sponsorships.

Is OneTeam Partners structured as a single family office or does it operate more like a venture firm?

OneTeam is neither a family office nor a traditional venture firm. It describes itself as the first multi-billion-dollar company built for athletes, by athletes. Its operating model combines a licensing-rights aggregator with a commercial partner-marketing platform, and it recently added an institutional venture arm, EnOne Ventures, co-launched with EnTrust Global.

Does OneTeam participate in fund commitments or only direct deals?

OneTeam primarily executes direct licensing and sponsorship deals on behalf of its athlete unions. Its newly launched EnOne Ventures vehicle will make direct equity investments in sports-adjacent companies, but the firm does not appear to commit to external funds as a limited partner.

What investment stages does OneTeam typically target?

OneTeam's core business does not target investment stages — it serves as a commercial partner for group licensing. Through EnOne Ventures, it now targets early- to growth-stage businesses in the sports-adjacent ecosystem.

Which sectors does OneTeam explicitly avoid?

OneTeam does not publicly list any excluded sectors. Its disclosed focus spans games, consumer products, marketing, content, and media — all athlete-adjacent. It likely avoids nonsports verticals like healthcare, energy, or financial services.

Where does the underlying wealth come from?

OneTeam is not a wealth-management vehicle. Its capital base derives from the collective commercial value of athlete NIL rights held by its union partners, not from a single family fortune. The firm's structure is a for-profit company jointly owned by participating Players Associations.

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