ONEtoONE Asset Management

Managing Partners Enrique Quemada and Juan Cuesta lead investment decisions. Quemada chairs ONEtoONE Corporate Finance Group and previously was a Managing Director at Santander Private Banking and Fortis Bank. Cuesta is a former Partner at Corpfin Capital and MBO & Co. Investment Director Alfonso Osorio, with over 15 years of private equity and M&A experience at Deloitte, BDO, Citi and IDG Capital, executes the deal work.

The firm leans on Enrique Quemada's concurrent role as Chairman of ONEtoONE Corporate Finance, an M&A advisory group focused on SMEs. That relationship provides visibility into companies considering sale processes before they reach broad auction. The in-house team also equips searchers with business databases, email finders, and industry analysis to originate off-market targets.

It operates as a regulated private equity fund manager, not a family office. It pools third-party capital into funds that invest exclusively in Search Funds, committing capital at the search, acquisition, and growth stages. The firm’s hands-on operating model, providing tech tools, training, and M&A advisory directly to searchers, differentiates it from a passive venture approach.

ONEtoONE Asset Management invests through a fund structure that backs individual Search Funds. It funds the searcher's search phase, commits to the acquisition equity, and supports post-close growth. It does not operate as a fund-of-funds writing checks into blind-pool PE vehicles; every commitment is tied to a specific searcher and target company acquisition.

The firm targets the full Search Fund lifecycle: search capital to fund the searcher during the 18-24 month company search, acquisition equity to close the deal, and growth capital post-acquisition. It also supports management buyouts and management buy-ins where a searcher takes a leadership role. Stage focus is exclusively on small-to-medium enterprises.

Enrique Quemada chairs both entities. ONEtoONE Corporate Finance is an M&A advisory group for SMEs. ONEtoONE Asset Management is a separate regulated fund manager. The relationship gives the asset management arm privileged access to deal flow, sector intelligence, and a transaction team that supports searchers during acquisition and integration. They operate as distinct legal entities with a shared founder.

The firm has not publicly disclosed the composition of its limited partners. The €35 million managed comes through its fund vehicles; the principals have not identified whether it includes institutional investors, family offices, or exclusively their own committed capital.