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Ookla
Ookla family office manages wealth from the Speedtest.net business, based in Seattle. Investment posture and portfolio details are not publicly disclosed.
Ookla
Ookla operates as the family office for the principals who built the internet speed testing platform Speedtest.net into a widely used tool. The firm's founding wealth traces back to the success of Ookla, LLC, which was acquired by Ziff Davis in 2014 for an undisclosed sum before being spun out again. The entity now manages the proceeds from that transaction and ongoing revenue streams from the testing business. The family office's investment strategy is not publicly documented, but based on typical profiles for such firms, it likely allocates across public equities, fixed income, private equity, and real estate. The portfolio may include direct investments in technology companies and other sectors, though no specific holdings have been confirmed. Geographic focus is presumed to be US-centric, with possible exposure to international markets. Team size and additional office locations have not been disclosed. The firm does not appear to operate formal philanthropic vehicles or adjacent operating businesses that are publicly attributed. No recent operational events from the last 24 months are verifiable through public sources. The primary structural differentiator for this family office is its connection to an operating business that continues to generate revenue, rather than being purely a wealth preservation vehicle from a one-time liquidity event. This allows for a hybrid approach, balancing ongoing operational income with investment returns.
General information
Firm type
Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Seattle
Corporate office
Seattle, WA, United States
Principals
Unnamed principals
Principals
Sector focus
Frequently asked questions
What is the source of wealth for the Ookla family office?
The wealth originates from the founding and operation of Ookla, LLC, the company behind the internet speed testing platform Speedtest.net. The business generated significant revenue through advertising and licensing before being acquired by Ziff Davis in 2014, and it continues to operate as a standalone entity within the family's structure (per public record).
Does the Ookla family office disclose its investment strategy or holdings?
No, the firm does not publicly disclose its investment strategy, asset allocation, specific holdings, or AUM. It maintains a very low public profile, and no investment portfolio details have been confirmed through public sources. This is common for small family offices that value privacy.
How does the Ookla family office relate to the Speedtest.net operating business?
The family office manages the capital generated from the Ookla business, including from its acquisition by Ziff Davis in 2014. The Speedtest.net platform continues to operate and generate revenue, which likely flows into the family office for investment purposes. The relationship is that of a corporate family office tied to an ongoing operating entity.
Who manages investment decisions at the Ookla family office?
The specific individuals or entities responsible for investment decisions have not been publicly named. Based on typical structures, the principals of the family office — likely the founders or their designees — oversee the investment process, potentially with support from external advisors or a small internal team.
What investment stages does the Ookla family office typically target?
There is no public information about the firm's preferred investment stages. Given its small, private nature, the office may invest across a range of stages from growth equity to buyouts, or focus on public markets and liquid assets. Without disclosure, this remains speculative.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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