OPP Wealth Advisory

The firm's regulatory filings describe a fee-only model, charging clients based on a percentage of assets under management for discretionary accounts and fixed or hourly rates for financial planning services. This structure aligns with the independent RIA standard of avoiding brokerage commissions, which removes the incentive to trade heavily or recommend commissioned products. The specific fee schedule is disclosed to clients in the firm's Form ADV Part 2 brochure.

As an SEC-registered investment advisor, OPP Wealth Advisory operates under a fiduciary duty codified by the Investment Advisers Act of 1940. This legal standard requires the firm to place client interests ahead of its own when making investment recommendations. It contrasts with the older brokerage suitability standard, where advisors could recommend products that were merely 'suitable' rather than optimal for the client. This fiduciary obligation is a defining structural feature of independent RIAs.

The firm's public filings indicate that pooled investment vehicles are listed as a client type, though no specific fund strategies, AUM figures, or vehicle names are disclosed in the public record. The firm's core clientele remains individual and high-net-worth households, and there is no evidence of separately managed institutional accounts or external GP fundraising. Prospective institutional allocators should note the firm's primary focus is personal wealth management rather than commingled fund management.

OPP Wealth Advisory does not publicly describe its marketing or sourcing channels. For independent RIAs of this profile, client acquisition typically occurs through referrals from existing clients, professional centers of influence like CPAs and attorneys, and local community engagement. The firm does not appear to participate in large-scale digital lead generation or national advertising campaigns, consistent with a practice that emphasizes relationship-based growth over transactional marketing.

The primary structural difference is legal custody and affiliation. Wirehouse advisors operate as employees or contractors of large broker-dealers — such as Merrill Lynch or Morgan Stanley — and historically worked under a suitability standard that permitted commissioned product sales. Independent RIAs like OPP Wealth Advisory establish a separate legal entity, register directly with the SEC or state regulators, and custody assets through an external custodian. This decoupling gives the advisor control over their technology stack, fee schedule, and investment philosophy, and it codifies fiduciary obligations that wirehouse advisors were not uniformly subject to before the 2020 Regulation Best Interest rule.