OPP Wealth Advisory

The firm's regulatory filings describe a fee-only model, charging clients based on a percentage of assets under management for discretionary accounts and fixed or hourly rates for financial planning services. This structure aligns with the independent RIA standard of avoiding brokerage commissions, which removes the incentive to trade heavily or recommend commissioned products. The specific fee schedule is disclosed to clients in the firm's Form ADV Part 2 brochure.

The primary structural difference is legal custody and affiliation. Wirehouse advisors operate as employees or contractors of large broker-dealers — such as Merrill Lynch or Morgan Stanley — and historically worked under a suitability standard that permitted commissioned product sales. Independent RIAs like OPP Wealth Advisory establish a separate legal entity, register directly with the SEC or state regulators, and custody assets through an external custodian. This decoupling gives the advisor control over their technology stack, fee schedule, and investment philosophy, and it codifies fiduciary obligations that wirehouse advisors were not uniformly subject to before the 2020 Regulation Best Interest rule.