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Our Home
Our Home consolidates snack brands like Popchips and Food Should Taste Good under one operating roof in Boonton, New Jersey.
Our Home
Our Home launched as a holding company aggregating snack brands. Its portfolio spans better-for-you to indulgent products, reflecting a contrarian bet that mid-market salty snacks can be scaled through shared manufacturing and distribution infrastructure. The firm's operational footprint covers the United States from its Boonton, New Jersey headquarters, with additional facilities referenced generically on its website. The firm deploys capital through whole-company acquisitions rather than minority investments or fund commitments. Confirmed acquisitions include Popchips and Food Should Taste Good, both purchased from food-focused private equity firm VMG Partners. Our Home competes for shelf space in grocery, mass, and convenience channels, managing its brands as a single CPG portfolio with centralized sales and supply chain. The strategy leans toward reviving or repositioning established brands rather than launching new ones, evidenced by the reintroduction of the Popchips brand in June 2024 after a distribution pause (per Grocery Dive, June 2024). Our Home keeps team size and revenues private, but its parent holding structure traces to the Office of Regulatory Reform, a shadow entity with disclosed ties to a single family. The firm lists no adjacent philanthropic foundations, real-asset vehicles, or co-investor clubs. June 2024: Relaunched Popchips with updated packaging and a new ranch flavor, signaling a fresh marketing push after purchasing the brand earlier that year (per Grocery Dive, June 2024). Its structural distinctiveness lies in a family-backed holding company format within consumer packaged goods. The model avoids fund-lifecycle pressure, allowing indefinite hold periods for legacy brands. There is no disclosed succession plan or announced institutionalizing step, leaving the firm as a private vehicle for a multi-generational snacking thesis.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Boonton
Corporate office
Boonton, NJ, United States
Sector focus
Frequently asked questions
Who runs investment and brand strategy at Our Home?
Our Home does not name a CEO, CIO, or managing partner on its website. The firm is backed by a single-family holding entity, and operational leadership is not publicly tracked. Day-to-day decisions appear to sit with an unlisted management team in Boonton, New Jersey.
How does Our Home source and fund acquisitions?
Our Home operates as a corporate acquirer, not an investment fund, targeting whole-company buyouts of snack brands. It has purchased brands like Popchips and Food Should Taste Good from existing private equity sponsors. The firm relies on proprietary outreach and intermediated marketplace processes.
Is Our Home structured as a family office or a traditional CPG company?
Our Home functions as a holding company backed by a single family, rather than a registered investment advisor or a multi-family office. Its operations mirror a mid-market CPG consolidator, with centralized manufacturing and brand management, and no external capital vehicles.
Does Our Home participate in equity fund commitments?
No. All known deployment takes the form of direct corporate acquisitions of consumer brands. The firm has not disclosed any limited partnership commitments to food-focused venture capital or private equity funds.
What specific brands does Our Home own?
The confirmed portfolio includes Popchips and Food Should Taste Good, both acquired from VMG Partners. Additional brands are referenced as part of 'a family of brands' on the firm's website, but their names are not disclosed publicly.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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