Pacific General

Managing Partner Matthew Yoon leads the firm, with Vice Chairman Jeffrey Smith also involved across private equity and real estate. Dajeong Lee heads private equity from New York, while Jason Park runs the real estate practice from Seoul. The firm's senior advisor bench, including industry veterans in both the US and Korea, contributes to deal evaluation and portfolio company oversight.

Sourcing is built around the firm's dual New York–Seoul footprint. In the US, the team targets founder- and family-owned lower-middle-market businesses through direct origination and intermediary networks. The Seoul office provides a separate channel for Korean real estate credit and development opportunities, often surfacing assets that match institutional capital seeking differentiated Asia-Pacific real estate exposure.

No. Pacific General is structured as an asset manager, not a single- or multi-family office. It raises third-party institutional capital for its private equity and real estate strategies and does not publicly disclose an affiliation with a specific family balance sheet.

The firm targets US lower-middle-market buyouts and structured equity investments. The portfolio is concentrated — four active platform companies as of the latest public disclosure — and Pacific General typically seeks control or significant minority positions where it can apply an operational playbook to drive unit growth and profitability before exit.

The current private equity portfolio shows a clear tilt toward consumer and food brands, including an iconic sandwich chain, a Middle Eastern fast-casual concept, and a heritage deli-meat processor. The firm also owns a distributor of high-performance flooring products, indicating vertical exposure to education and healthcare facilities. Real estate activity spans credit and development with a geographic concentration in Korea.

Pacific General states that its private equity strategy includes structured equity investments "in partnership with strategic investors," indicating a willingness to co-invest alongside corporates or other financial partners. The firm does not publicly detail a dedicated co-investment program for limited partners, but the language around strategic partnerships suggests a flexible capital structure on a deal-by-deal basis.

The firm does not publish a specific AUM figure. Altss estimates a sub-$500M deployment base based on the team size of 18 professionals, the concentrated portfolio of four active private-equity platforms, and the early-stage nature of the real estate credit and development strategy, which launched alongside the firm's 2019 inception.