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Pacific General
Pacific General is a New York-based investment firm established in 2019 with offices in Seoul, investing across private equity and real estate.
Pacific General
Pacific General is a New York-based investment firm established in 2019 with offices in Seoul, investing across private equity and real estate. It is a global investment firm that bridges capital, perspective, and partnership to realize untapped potential and scale it beyond the expected. Its private equity strategy focuses on U.S. lower middle market buyouts and structured equity investments; its real estate strategy spans real estate credit and development.
General information
Firm type
Private Equity
Year founded
2019
Location
Region
North America
Country
United States
City
New York
Corporate office
540 Madison Avenue, 18th Floor, New York, New York 10022, United States
Additional offices
Seoul, South Korea
Principals
Matthew Yoon
Managing Partner
Jeffrey Smith
Vice Chairman
Dajeong Lee
Partner
Jason Park
Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Pacific General?
Managing Partner Matthew Yoon leads the firm, with Vice Chairman Jeffrey Smith also involved across private equity and real estate. Dajeong Lee heads private equity from New York, while Jason Park runs the real estate practice from Seoul. The firm's senior advisor bench, including industry veterans in both the US and Korea, contributes to deal evaluation and portfolio company oversight.
How does Pacific General source deal flow?
Sourcing is built around the firm's dual New York–Seoul footprint. In the US, the team targets founder- and family-owned lower-middle-market businesses through direct origination and intermediary networks. The Seoul office provides a separate channel for Korean real estate credit and development opportunities, often surfacing assets that match institutional capital seeking differentiated Asia-Pacific real estate exposure.
Does Pacific General disclose its AUM?
The firm does not publish a specific AUM figure. Altss estimates a sub-$500M deployment base based on the team size of 18 professionals, the concentrated portfolio of four active private-equity platforms, and the early-stage nature of the real estate credit and development strategy, which launched alongside the firm's 2019 inception.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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