Passion Capital

Passion’s operator-led pedigree and Plain English term-sheet stance function as a sourcing filter that attracts founders at the earliest stage — before product or customers exist. By leaning on partner operating experience rather than a standard scout or banker-referral model, the firm competes for founder mindshare in London and continental European tech hubs, particularly in AI, FinTech, and Risk software.

The firm states it is flexible to lead, co-lead, or participate in funding rounds. That posture lets Passion anchor a round when the partnership has high conviction or join a syndicate when a lead has already been set, giving it access to a broader range of early-stage deals.

According to the firm’s own disclosures, Passion writes an average initial cheque of £400,000 to £500,000. It also emphasizes strong follow-on capacity to support portfolio companies over subsequent rounds.

Passion publicly states it concentrates on AI, FinTech, and Risk. While the firm does not publish a formal exclusion list, its commitment to these three domains — and its deliberate choice of roughly ten new startups per year — signals that it avoids sectors outside its partners’ direct operating expertise, such as deep life sciences, hardware-intensive climate tech, and non-European consumer brands.

Unlike many European seed funds built around a single founder-GP, Passion functions as a partnership of named operators — Robert Dighero, Sarah Stafford, Andrew Jenkins, and others — with investment authority distributed across the group. That multi-partner structure, combined with its self-described “operator-led” DNA, differentiates it from the single-personality funds that dominate early-stage venture in Europe.