Patina Brands

Founders and Managing Partners Ransley Carpio and Brady Donnelly operate the firm jointly, per the company's website. Carpio brings the private equity and operational finance background, while Donnelly leads brand-building and marketing strategy. The website does not indicate a separate investment committee or external advisors.

The firm has not disclosed a formal sourcing model. Given the founders' prior work with brands such as WelleCo, Grown Alchemist, and Dr. Jart+, deal flow likely originates from personal networks built during their PE and agency careers. The firm's positioning as an operator-investor with built-in distribution infrastructure may also generate inbound inquiries from founders seeking more than pure capital.

Patina Brands is not a family office; it describes itself as a private equity firm and brand incubator. Its structure — a small, operator-heavy partnership providing capital plus in-house services — does not conform to a typical venture fund's LP-GP model, but it is clearly an asset manager deploying external or co-mingled capital, not a SFO.

All publicly available information points exclusively to direct investments in operating beauty and wellness brands. The firm's website makes no mention of fund commitments, LP stakes in other managers, or secondary market activity. Its service description — capital, advisory, distribution, 3PL, marketing, retail strategy — reinforces a direct-deal operating model.

Altss research identifies stage focus as early stage and growth. The firm's own description of incubating brands and providing foundational infrastructure such as 3PL setup and Amazon strategy suggests it engages at the point where a brand has early traction and requires operational scale-up, rather than seed or pre-revenue rounds.