Patricof Co

Founder Mark Patricof leads the firm, with former Carlyle Group co-CEO Kewsong Lee serving in a leadership role. Michelle Forman, previously a TMT investment banker at Houlihan Lokey, is Chief Financial Officer. The investment committee composition is not publicly disclosed.

P/Co's deal flow originates from the proprietary access its professional athlete clients command. Institutional GPs and growth companies offer allocations to the firm specifically to gain cultural credibility through athlete shareholders, creating a sourcing funnel distinct from traditional PE cold outreach or auction processes.

Neither cleanly. The firm is structured as an asset manager serving professional athlete clients rather than a single family. It does not raise blind-pool funds on a traditional PE schedule, instead deploying capital on a deal-by-deal basis through a platform that blends advisory, direct investment, and athlete-activation services.

Based on the publicly disclosed portfolio, P/Co favors direct equity and co-investment positions. There is no evidence of fund-of-fund commitments to external managers. The portfolio shows direct operating-company stakes across growth equity, buyout, and select real asset deals.

The firm concentrates on consumer-facing brands: activewear (Rhoback), better-for-you snacks (Kodiak, Daily Harvest), premium beverages (Cholula, Silver Oak wines), and experiential entertainment (TopGolf, Virgin Voyages). It also makes opportunistic bets in music gear e-commerce (Sweetwater), parking technology (FlashParking), and space infrastructure (SpaceX).

Founder Mark Patricof is the son of Alan Patricof, the venture capital pioneer who founded Apax Partners and later Greycroft. Patricof Co is an entirely separate entity from Greycroft and Apax, built around Mark Patricof's own athlete-network thesis rather than his father's venture franchise.

The firm does not publicly operate a charitable foundation. Portfolio company Bombas runs a prominent one-for-one donation model — over 40 million items donated to homeless shelters — but this is a company-level initiative, not a P/Co-managed philanthropic vehicle.