PDaja.com

PDaja.com

PDaja.com launched as a digital channel for Bank Sahabat Sampoerna's secured lending product, formalizing a distribution model that moves property-backed credit origination entirely online. The platform's sole collateral class is real estate — residential houses, shophouses (ruko), warehouses, and apartments — accepted under freehold (SHM), right-to-build (SHGB), or strata-title (SHMSRS) certificates. Borrowers include salaried professionals under the 'EXPRO' label, mid-to-large enterprise operators via 'PROBIZ,' and early-stage entrepreneurs through the 'MEKARINAJA' revolving-credit facility. The firm reports more than 1,050 funded borrowers and 800 active loans at a given time, with a partner network of 1,800 individual and corporate referral agents. Interest charges start at 1.5 percent per month, or approximately 18 percent annually, calculated on a daily basis against the drawn balance. The flagship product is a rekening koran — a current-account loan that functions as a committed line of credit rather than a fully disbursed term loan, giving borrowers discretion over timing and size of draws within a multi-year tenor. Repayment structure separates interest servicing from principal, which can be settled at maturity on facilities running up to seven years, subject to annual renewal. In parallel, the platform offers an invoice-trading marketplace under the Sampoerna Business Solution brand and unsecured payroll-deducted loans for corporate employees, though these remain secondary to the property-backed book. Active positions include exposures to small-format retail operators — a fruit-shop chain owner, a coffee-shop entrepreneur, and a plastic-processing trader are cited in the firm's testimonials — alongside professionals such as doctors and civil servants. Bank Sahabat Sampoerna owns and operates PDaja.com, placing the platform inside a regulated deposit-taking institution supervised by the Otoritas Jasa Keuangan. The bank itself is part of the wider Sampoerna group, a legacy Indonesian conglomerate whose wealth originated in kretek cigarette manufacturing. PDaja.com does not publish stand-alone financials or team headcount. The referral program — which pays commissions of up to 6 percent of the approved facility across disbursement, top-up, renewal, and loyalty tiers — functions as a distributed origination engine, effectively outsourcing customer acquisition to 1,800 external partners. In May 2024, the firm publicly renewed its emphasis on the rekening koran structure as an alternative to fully amortizing term loans, a move that reinforces its positioning as a provider of flexible working-capital facilities rather than plain-vanilla consumer credit. PDaja.com's architecture inverts the typical Indonesian fintech model: instead of underwriting unsecured, short-tenor microloans via app-based credit scoring, it relies on a parent bank's regulatory license and physical collateral valuation to offer larger-balance, longer-duration revolving lines. The platform digitizes the application and approval funnel — promising an indicative offer within ten minutes — but the back end remains a traditional secured-lending operation with manual property appraisal and legal documentation. This hybrid stack keeps credit risk contained while letting the platform compete with both informal moneylenders and conventional bank mortgage desks, a structure that few other Indonesian digital lenders replicate at scale.