Asset Manager

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PDQ.com Corporation

PDQ.com, led by CEO Sean Daniel, builds agentless endpoint management tools used by millions of devices worldwide, including NASA and the US Armed Forces.

PDQ.com Corporation

PDQ.com Corporation was founded in 2015 in South Salt Lake by CEO Sean Daniel and CTO Shawn Anderson. The company emerged from the founders' hands-on experience managing IT operations, which shaped a product philosophy centered on pragmatic, reliable tools for system administrators. Its initial flagship product, PDQ Deploy, addressed patch management and software deployment, while PDQ Inventory added asset-tracking capabilities. The firm has since expanded its suite to encompass configuration drift remediation and endpoint control across mixed-domain Windows environments. PDQ's investment strategy is concentrated entirely on its own technology stack and market expansion in the enterprise software sector. Rather than a diversified portfolio, the firm commits resources to developing agentless, on-premise software for IT teams, targeting a global customer base that spans K-12 school districts, higher education, and mid-sized to large commercial enterprises such as Fortune 500 companies and government agencies including the United States Armed Forces, NASA, and national park services (per the firm's official communications). Its deployment model — perpetual licensing with optional annual maintenance — deliberately contrasts with the SaaS subscription standard, a differentiation that drives product development roadmaps and customer acquisition across North America, Europe, and Asia-Pacific. The firm has grown from its South Salt Lake headquarters into a product organization with a fully remote workforce, having reported over 80 employees and 25,000 active deployments worldwide (per PDQ's own documentation, 2023). In September 2022, PDQ acquired SimpleMDM, an Apple device management platform, marking its first M&A-driven entry outside the Windows ecosystem (per the firm's announcements, September 2022). The acquired company's tools for macOS and iOS device deployment and zero-touch provisioning now sit alongside PDQ's Windows-native products, broadening the addressable market to include multi-OS enterprise and education environments. PDQ's structural differentiator lies in its product distribution and revenue model. By providing autonomous, agentless software that installs entirely within a customer's own infrastructure without requiring cloud connectivity or per-device subscription, the firm occupies a niche that large competitors such as Microsoft, Ivanti, and ManageEngine do not prioritize. This architecture places security and compliance enforcement squarely under the customer's control — a meaningful consideration for regulated and air-gapped environments where the prevailing SaaS model creates friction.

Website
pdq.com

General information

Firm type

Asset Manager

Year founded

2015

AUM

Undisclosed

Location

Region

North America

Country

United States

City

South Salt Lake

Corporate office

South Salt Lake, UT, United States

Principals

Sean Daniel

Chief Executive Officer

Shawn Anderson

Chief Technology Officer

Sector focus

Enterprise SoftwareIT Infrastructure

Frequently asked questions

Who makes the strategic and product decisions at PDQ?

Sean Daniel serves as CEO and Shawn Anderson as CTO. The two co-founded the company in 2015 and operate the business from South Salt Lake, Utah. Both maintain an active role in product direction, reflecting the firm's engineering-led culture.

How does PDQ generate revenue without a SaaS subscription model?

PDQ sells perpetual software licenses with optional annual maintenance renewals that provide priority support and version upgrades. This approach places the full application on the customer's own hardware, eliminating recurring per-device subscription costs common among cloud-based competitors.

Does PDQ's software require cloud connectivity or an agent on managed endpoints?

Neither. PDQ uses an agentless architecture that operates from a centralized Windows server to deploy software, run scripts, and collect inventory across the network. The lack of agents and cloud dependency is central to its design and is particularly valued by organizations with air-gapped networks or strict data-sovereignty requirements.

What specific environments or industries use PDQ's products?

PDQ's customer base includes K-12 school districts, universities, mid-market and enterprise commercial firms, and government entities. Named public-sector users include the United States Armed Forces, NASA, and national park services. The toolset is common in environments that manage fleets of Windows PCs in domains, though the SimpleMDM acquisition has added Apple device management capabilities.

How is PDQ capitalized and does it take outside investment?

PDQ is privately held and has not publicly disclosed taking institutional capital. Its growth has been funded through software license sales and maintenance renewals, making it operationally self-sufficient based on available information.

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