Peloton Capital Management

Managing Partners Steve Faraone and Mike Murray lead the firm's investment activities, supported by Partners Blake Bracalenti and Greg Mashinter. Chairman Stephen Smith provides additional governance, and the Advisory Board — chaired by Jim Leech — contributes institutional oversight. No single external majority owner has been disclosed, keeping decision-making authority with the core partnership.

The firm emphasizes a relationships-first culture and points to its reputation as the primary sourcing engine. Harpreet Padda serves as Director, Head of Business Development, leading origination across the firm's four core sectors — financial services, healthcare, consumer, and business services. By targeting founder-owned and management-team-led companies in the middle market, Peloton positions itself as a capital partner chosen through direct industry networks rather than auction processes.

Peloton operates as an institutional private equity firm. It is not disclosed as a family office or as the captive investment vehicle of a single family. The firm raises patient capital with a long-term investment orientation — sidestepping traditional fund-life constraints — while maintaining a conventional General Partner/Limited Partner structure common among independent mid-market buyout firms.

The firm's disclosed activity reflects direct control investments in operating companies, specifically buyout and growth transactions in the North American middle market. No secondary, fund-of-funds, or LP-interest acquisition activity has been publicly cited. Its recent platform builds in medical aesthetics (Victoria Park Medispa) and specialty insurance (Starfish Specialty Insurance) both represent direct equity investments.

Peloton targets middle-market buyouts and growth investments in companies generating between $5 million and $40 million of EBITDA. The firm does not market seed, venture, or distressed strategies. Its focus on established, cash-flowing businesses aligns with a long-duration hold period that supports multi-year organic and acquisition-driven growth plans.

Peloton has not published a formal exclusion list. Its investment mandate is concentrated in four sectors — financial services, healthcare, consumer, and business services — and it does not describe activity in commodities, heavy industrials, real estate development, or technology infrastructure. Deals falling outside its core verticals appear to be deprioritized by design.

The firm maintains a multi-layer governance structure. Stephen Smith acts as Chairman, and an Advisory Board chaired by Jim Leech — former President and CEO of the Ontario Teachers' Pension Plan — provides external oversight. Board member Irene Chang Britt brings consumer-sector and public-company governance experience, adding a non-executive accountability layer uncommon at many mid-market private equity firms.