Asset ManagerRIA · CRD 286211SEC-Registered

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Penobscot Financial Advisors

Penobscot Financial Advisors, an RIA founded by James Shone in 1998, manages liquid, factor-based portfolios from Bangor and Portland, Maine.

Penobscot Financial Advisors logo

Penobscot Financial Advisors

PENOBSCOT FINANCIAL ADVISORS is an SEC-registered investment adviser in PORTLAND, ME, registered since 2017. The firm manages $545 million in assets. It has 12 employees and 7 investment advisers.

General information

Firm type

Asset Manager

Year founded

1998

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Portland

Corporate office

Bangor, ME, United States

Additional offices

Portland, ME, United States

Principals

James E. Shone

President

Daniel L. Carter

Vice President

Frequently asked questions

Who makes the investment decisions at Penobscot Financial Advisors?

An internal investment committee, led by President James Shone, sets the firm's asset-allocation models and selects the underlying fund vehicles. The committee operates with an evidence-based discipline, favoring Dimensional Fund Advisors and Vanguard mutual funds. Implementation is centralized, so client-level advisors do not deviate from the house models.

Does Penobscot Financial Advisors invest in private equity or hedge funds?

No. The firm deliberately excludes private capital and alternative strategies. Client portfolios are built entirely from publicly traded, liquid securities — primarily mutual funds and exchange-traded funds — sourced from Dimensional Fund Advisors, Vanguard, and similar low-cost managers.

What is Penobscot's geographic footprint and client base?

The firm is headquartered in Bangor, Maine, with an additional office in Portland. Its client base is concentrated in New England and consists largely of individual professionals, retirees, trusts, and small institutional accounts such as local endowments. Penobscot does not market itself nationally or operate outside the Northeast.

What is the firm's custody and fee structure?

Client assets are custodied at Charles Schwab Institutional, a common setup for independent RIAs. Penobscot charges a fee based on a percentage of assets under management or fixed retainers and does not earn commissions or proprietary-product revenue, maintaining a strict fee-only fiduciary model.

Who runs the firm, and what is the succession plan?

President James Shone founded the firm and remains the lead principal, with Vice President Daniel Carter as the other named senior leader. Public disclosures do not outline a formal internal succession or external sale plan, leaving the eventual transition of ownership and client oversight as the primary long-term governance question for the practice.

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