Percent

Percent

Percent structures itself as a technology-driven marketplace rather than a balance-sheet lender, connecting individual accredited investors to private credit originators. The firm finances non-bank lenders against their performing receivables, structuring the loans into asset-backed notes that appear on its platform. Available deal types span SMB working capital, merchant cash advances, trade finance, royalty-backed cash flows, and consumer receivables. The firm publicly reports a trailing twelve-month net return after losses and fees of 13.7% on its ABS deals as of March 2026, a metric derived from interest payments minus charge-offs divided by average AUM (per the firm, 2026). Percent’s platform enables investments with stated durations from six to thirty-six months, offering monthly distributions on many deals. Its model targets the $3.5 trillion private credit market that Morgan Stanley projects will reach $5 trillion by 2029 (per the firm). The investment process includes a Dutch auction for price discovery, and the firm also offers a diversified product called Blended Notes. Percent Financial provides the transaction processing, fund administration, and compliance infrastructure, while its registered broker-dealer subsidiary, Percent Securities, acts as the placement agent on the private placements. Percent operates through an integrated structure of three main entities: the marketplace itself, a software arm called Percent Technologies that offers a SaaS platform for institutional underwriters and borrowers, and Percent Securities, which is a FINRA and SIPC member. The firm maintains no publicly listed founding year or named principals in its online materials, a departure from the standard family-office or founder-led profile common in the alts space. Percent functions as a two-sided digital marketplace rather than a traditional fund manager, syndicating individual private credit deals rather than pooling capital into a blind-pool vehicle. This deal-by-deal structure gives investors the ability to select specific exposures, a model distinct from the drawdown fund architecture that dominates institutional private credit. The platform’s emphasis on short-duration, asset-backed receivables positions it at the intersection of fintech distribution and direct lending.