Private EquityRIA · CRD 312004SEC-RegisteredPrivate Fund Adviser

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Percheron Capital

Percheron Capital is an SEC-registered investment adviser in San Francisco, CA, registered since 2021. The firm manages approximately $5.1 billion in...

Percheron Capital logo

Percheron Capital

Percheron Capital is an SEC-registered investment adviser in San Francisco, CA, registered since 2021. The firm manages approximately $5.1 billion in regulatory assets. It has 76 employees and 63 investment advisers.

General information

Firm type

Private Equity

Year founded

2020

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Principals

Manish Goyal

Managing Director, Head of Portfolio Support Group

Katrina Liddell

Commercial HVAC Service Platform Lead

Sector focus

Real EstateInfrastructureIndustrial Tech

Frequently asked questions

What exactly does Percheron Capital define as 'essential services'?

Percheron targets businesses that America depends on for basic daily functions. This includes fire and life safety, commercial HVAC service, tire and auto service, foundation solutions, and veterinary care. The firm publicly states it avoids non-essential consumer or technology sectors, focusing only on industries where demand does not vanish in a downturn.

How does Percheron Capital actually use AI in its portfolio?

The firm built a dedicated in-house applied AI team called Percheron AI Ops. Instead of buying generic software for its companies, this team works directly on the ground with frontline service providers to build custom systems for scheduling, routing, and customer management. The goal is to use proprietary technology as a real operating lever inside low-tech service businesses.

Is Percheron Capital a single-sector fund, or does it consider other industries?

Percheron is a single-sector essential-services firm by design. The firm states it is the largest essential-services-focused private equity firm globally and does not invest in essential services as a sideline within a multi-sector strategy. All of its capital and dedicated operating resources go into scaling service businesses in this category.

What is the relationship between Percheron Capital and its platform companies like Big Brand Tire?

Percheron takes a control-oriented approach, building platforms through foundational acquisitions and then aggressively scaling them through add-on M&A. For example, after a large $1.625 billion recapitalization of Big Brand Tire, the platform immediately expanded into the Mountain West by acquiring a regional chain, Burt Brothers.

Does Percheron Capital commit to funds or make direct deals?

The firm raises its own blind-pool funds, most recently closing Fund III at a $3.1 billion hard cap. All capital appears to go into direct platform investments and add-on acquisitions. There is no indication that Percheron acts as a fund-of-funds or makes passive LP commitments to other managers.

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