Pereg Ventures

Managing Partners Itzhak Fisher and Ziv Ben Barouch lead the investment committee. Fisher brings three decades of angel investing and a tenure as EVP of M&A at Nielsen, where he deployed over $3 billion. Ben Barouch brings operating venture experience, including leading ClearForest's fundraising and subsequent sale to Reuters. They are supported by Venture Partner Mark Leiter, a former Nielsen CSO and McKinsey practice leader.

The firm sources almost exclusively from the Israel and U.S. tech ecosystems, relying on a multi-decade network built by its principals and strategic partners. Pereg highlights its connection to Nielsen and Tata Group as market-access channels that also function as intelligence nodes for identifying enterprise-ready data startups. The cross-border team structure — with analysts and partners embedded in both Tel Aviv and New York — gives the firm visibility into early-stage science before it reaches broader venture markets.

Pereg operates as a thematic, early-stage VC but differs from generalist firms through its deep integration with corporate strategic partners like Nielsen and Tata. These relationships give portfolio companies a ready-made enterprise customer base and distribution testing environment — a structure more akin to a venture studio with embedded enterprise demand than a purely financial venture fund.

Pereg targets early-stage rounds, with a stated focus on Series A and B revenue-generating ventures. The firm engages at the inflection point where data-science products have initial technical validation but need commercial lift to cross into U.S. consumer-driven enterprises. Pereg sometimes participates earlier, having led Round A financings as noted in founder testimonials on the firm's website.

The firm's known structure is direct-venture investing, not fund-of-funds or LP commitments. Pereg invests from its own vehicle and works hands-on with portfolio companies, describing long-term participation over multiple rounds rather than passive limited-partner allocations to external managers.

Pereg targets B2B data ventures that serve consumer-driven enterprises. Its domain priority includes retail tech, e-commerce, digital marketing, CPG, media, and behavioral research. The underlying technology platforms span AI, big data, blockchain, analytics, offline-to-online measurement, and data management. The firm does not advertise interest in pure consumer apps, deep tech hardware, or life sciences.

Pereg staffs management and operational teams in both New York and Tel Aviv, describing a model where partners are physically present in each market. This allows the firm to speak the language of both local startup cultures, assist with market-entry sequencing, and provide tactical support without the arm's-length posture that cross-border funds often default to. The firm's own phrasing — 'crossing (literally and figuratively) an ocean of opportunity' — captures the deliberate dual-presence architecture.