Private EquityRIA · CRD 309530SEC-RegisteredPrivate Fund Adviser

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Permanent Equity

Permanent Equity is an SEC-registered investment adviser in Columbia, MO, registered since 2020. The firm manages approximately $509 million in regulatory...

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Permanent Equity

Permanent Equity is an SEC-registered investment adviser in Columbia, MO, registered since 2020. The firm manages approximately $509 million in regulatory assets. It has 15 employees and 13 investment advisers.

General information

Firm type

Private Equity

Year founded

2007

Location

Region

North America

Country

United States

City

Columbia

Corporate office

Columbia, MO, United States

Principals

Brent Beshore

CEO/Founder

Sector focus

Aerospace & DefenseBuilding ProductsConsumer ProductsMarketing & AdTechLuxuryRecruiting & TalentIndustrial TechMedia & Entertainment

Frequently asked questions

Who runs investment decisions at Permanent Equity?

Brent Beshore, Founder and CEO, leads investment evaluation and firm strategy. He founded Permanent Equity in 2007 after an early entrepreneurial career and is directly involved in assessing new opportunities and maintaining relationships with portfolio company operators.

How does Permanent Equity source proprietary deal flow?

The firm sources through a long-duration, reputation-based funnel built on its daily written column by CIO Tim Hanson, founder Brent Beshore's public presence, and direct outreach to owners of family-held businesses. Its 'no intention of selling' mandate functions as a primary differentiator when competing for founder-led companies.

Does Permanent Equity participate in fund commitments or only direct deals?

Permanent Equity only executes direct control and minority investments into operating companies. It does not operate as a fund-of-funds, nor does it allocate to external GPs. All capital is deployed directly into U.S. and Canadian private businesses.

What investment stages does Permanent Equity typically target?

The firm targets two bands: mature businesses generating $3–25 million in net profits, and growing businesses with $2–15 million in net profits and 15%+ annual growth rates. It provides both growth equity and buyout capital exclusively for private, for-profit companies.

Which sectors does Permanent Equity explicitly avoid?

Permanent Equity does not formally publish sector exclusions. Its disclosed portfolio broadly clusters around industrial manufacturing, niche services, building products, and regulated trades — indicating a default avoidance of biotech, pure software, and speculative technology requiring venture-style burn rates.

What is Permanent Equity's known posture on co-investments alongside external GPs?

The firm has not publicly documented any co-investment vehicles or syndication practices. All disclosed transactions appear structured as direct, bilateral acquisitions without external GP co-investors, consistent with its self-contained permanent capital structure.

Does Permanent Equity maintain philanthropic structures, and how are they separated?

There is no publicly disclosed philanthropic foundation or charitable vehicle explicitly tied to Permanent Equity or Brent Beshore. The firm's public materials do not reference grant-making or impact investment carve-outs separate from the main buy-and-hold strategy.

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