Asset ManagerRIA · CRD 290235SEC-Registered

Updated:

PGIM Custom Harvest

PGIM Custom Harvest LLC is an SEC-registered investment adviser in Newark, NJ, registered since 2019.

PGIM Custom Harvest

PGIM Custom Harvest LLC is an SEC-registered investment adviser in Newark, NJ, registered since 2019. The firm manages approximately $6.9 billion in assets. It has 68 employees and 9 investment advisers.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Newark

Corporate office

Newark, NJ, United States

Principals

David Hunt

President and CEO of PGIM

Sector focus

Private CreditReal EstateInfrastructureAgricultureTimber

Frequently asked questions

How is PGIM Custom Harvest distinct from PGIM Real Estate's traditional funds?

Custom Harvest directly originates, acquires, and manages real assets—primarily farmland, timberland, and infrastructure—using in-house asset-management teams. In contrast, PGIM Real Estate's flagship funds focus on core and value-add commercial property through commingled vehicles. Custom Harvest constructs separate accounts and custom pooled mandates designed for multi-decade hold periods, directly competing with specialist natural-resource managers.

What asset classes does the platform invest in, and where geographically?

The platform targets three real-asset categories: agriculture (row and permanent crops), timberland, and infrastructure (energy, transport, and digital). Geographic exposure spans the United States, Australia, New Zealand, and South America. The firm has executed permanent-crop deals in Australia and large row-crop joint ventures in the US, reflecting a preference for developed-market regulatory environments with strong property-rights frameworks.

Who runs investment decisions at PGIM Custom Harvest?

The platform operates under PGIM President and CEO David Hunt, alongside senior portfolio managers drawn from PGIM's real-asset and alternatives divisions. Specific investment-committee members are not publicly named, but the unit leverages PGIM Real Estate's origination and credit teams across 30-plus global offices. Hunt has publicly emphasized natural-capital investing as a long-term growth initiative for the broader PGIM franchise.

Does PGIM Custom Harvest accept capital from family offices or only institutional investors?

The platform primarily serves institutional clients—pension funds, insurers, and sovereign wealth funds—requiring long-duration, inflation-sensitive assets. There is no disclosed ultra-high-net-worth or family-office co-investment vehicle. Minimum commitments for separate-account mandates typically range from $100 million to $250 million, positioning the platform above the retail and mass-affluent channels served by some competitors.

How does the platform source its real-asset deals?

Custom Harvest combines PGIM's global real-estate origination network with dedicated in-house natural-resource sourcing teams. The platform favors off-market and relationship-driven transactions, particularly in US row crops and Australian permanent crops, where long-term lease-back structures with established operators are common. This direct approach reduces reliance on brokers and competitive auction processes.

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