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Pineapple Financial
Pineapple Financial Inc. is a state-registered investment adviser with headquarters in Boise, Idaho. It provides investment advice to clients.
Overview
Pineapple Financial Inc. is a state-registered investment adviser with headquarters in Boise, Idaho. It provides investment advice to clients. The firm is based in the state's capital.
General information
Firm type
Asset Manager
Year founded
2015
Location
Region
North America
Country
Canada
City
Boise
Corporate office
Toronto, ON, Canada
Principals
Shubha Dasgupta
President and Chief Executive Officer
Kendall Marin
Chief Operating Officer
Sector focus
Frequently asked questions
What does Pineapple Financial actually do?
Pineapple Financial operates a network of independent mortgage agents across Canada. These agents originate residential and commercial mortgages through Pineapple's proprietary cloud-based platform, PINQ. The firm earns both commission-based revenue on closed mortgage volumes and technology fees from the agents who use its system, placing it somewhere between a traditional mortgage brokerage and a software vendor.
Is Pineapple Financial a direct lender?
No. Pineapple Financial does not fund loans from its own balance sheet. It acts as an intermediary, connecting borrowers with lending partners that include major Canadian banks and alternative lenders. The firm's revenue comes from fees and commissions tied to mortgage volumes placed through its agent network.
Why did a Canadian mortgage broker list on a U.S. exchange?
Pineapple Financial listed on the NYSE American in November 2023 with the stated intent of funding expansion into American markets. CEO Shubha Dasgupta has indicated the firm sees the U.S. mortgage brokerage market as large and fragmented, presenting an opportunity to deploy its technology platform beyond Canada (per public filings, 2023).
Who runs investment decisions at Pineapple Financial?
Pineapple Financial is an operating company, not an investment fund. Shubha Dasgupta, as President and CEO, leads the firm's strategic and capital allocation decisions. As a publicly traded entity on the NYSE American, material decisions are overseen by a board of directors and subject to standard public-company governance.
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