Asset Manager

Updated:

Pixellot

See Pixellot's AI sports camera in action! Automatically live-stream every game from your venue directly to fans, families and coaches. No staff needed!

Pixellot

See Pixellot's AI sports camera in action! Automatically live-stream every game from your venue directly to fans, families and coaches. No staff needed!

General information

Firm type

Asset Manager

Year founded

2013

Location

Region

Latin America

Country

Israel

City

Petah Tikva

Corporate office

Petah Tikva, Israel

Additional offices

Rio de Janeiro, Brazil

Sector focus

AI/MLMedia & EntertainmentSports

Frequently asked questions

How does Pixellot make money from automated sports production?

Pixellot operates a 'Camera-as-a-Service' model. Sports organizations pay a recurring fee for hardware, software, and the AI-driven production engine. The firm also earns revenue from its white-label OTT platform, where clients monetize streams through subscriptions and advertising, and from its VidSwap analytics suite, which is sold separately to coaching staffs and performance departments.

What does the VidSwap acquisition bring to the product stack?

Pixellot acquired VidSwap in 2019 to add a dedicated analytics layer to its automated production business. VidSwap provides game-breakdown tools, in-depth statistics, shot charts, and heatmaps that are fully integrated into Pixellot's camera systems. This turns raw broadcast footage into a coaching and player-development product, differentiating the firm's offering from pure-play streaming hardware competitors.

Who are Pixellot's largest institutional clients?

Key clients include national federations such as the Portuguese Football Federation, the Korean FA, the Argentine Football Federation, and the Israel Football Association; media companies like Dyn Media, SuperSport, and FloSports; and large-scale sports operators such as the NFHS Network in the United States and 3STEP Sports. MLB also partners with Pixellot through its amateur and medical division to cover youth baseball.

Is Pixellot a hardware company or a software company?

Pixellot is a full-stack sports-media company. It manufactures proprietary AI-driven camera systems (hardware), runs the computer-vision software that automates production and highlights (software), operates a white-label OTT platform for monetization (SaaS), and sells an analytics product for coaches. This combination creates a bundled value proposition that is difficult for single-layer competitors to replicate.

How many sports does Pixellot's AI cover, and which are excluded?

Pixellot publicly states its AI production model covers 19 sports, including soccer, basketball, ice hockey, baseball, softball, American football, rugby, volleyball, and handball. The company has not disclosed full coverage for niche or non-court sports such as gymnastics, track and field, or swimming, where fixed-angle automated capture is less viable.

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