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Pixellot
Founded in 2013, Pixellot set out to solve a structural broadcast problem: the cost of traditional live production made most sporting events uneconomical...
Pixellot
Founded in 2013, Pixellot set out to solve a structural broadcast problem: the cost of traditional live production made most sporting events uneconomical to cover. The company developed a proprietary AI-camera system tuned to 19 different sports, combining fixed and portable camera arrays with cloud-based software and machine learning to deliver professional-looking streams without on-site operators. Its systems now power coverage for federations including the Portuguese Football Federation, the Korean FA, and the NFHS Network, as well as media partners such as Dyn Media and SuperSport. Pixellot operates across three interlocking business lines. Its hardware line includes the Show S3 fixed-installation camera, the Air portable unit, and the DoublePlay multi-camera baseball/softball solution. The acquisition of VidSwap in 2019 added a data and analytics layer that delivers game breakdowns, shot charts, and heatmaps to coaches and teams. A white-label OTT platform and an automated highlights engine sit on top, giving rights-holders a complete monetization stack from capture to subscriber billing. Geographically, the firm runs installations in the United States, Japan, Germany, Mexico, Argentina, and dozens of other countries, with a particularly dense footprint in youth and high school sports. Commercial traction is measurable at scale: Pixellot reports 35,402 installed courts and fields, over 5 million total games produced, and 150,000 live games streamed per month. The company raised over $220 million in venture funding to reach that scale. Its client roster spans global governing bodies, domestic leagues, and grassroots organizations — the Korean FA, the Argentine Football Federation, MLB's amateur and medical division, Basketball Ireland, and 3STEP Sports among them. In May 2024, the firm announced a partnership with CBC/Radio-Canada to broaden coverage of Canadian youth sports using its AI-powered cameras (per Pixellot, May 2024). Pixellot's structural edge is its full-stack capture-to-customer model. Most sports-tech vendors sell either hardware, analytics software, or a streaming platform. Pixellot does all three, charging either a Camera-as-a-Service fee or a licensing model that turns sports organizations into financial partners. That combination locks in clients across multiple workflow stages and generates recurring data streams that feed the AI engine — the more games the system shoots, the smarter its automated production becomes.
General information
Firm type
Asset Manager
Year founded
2013
AUM
Undisclosed
Location
Region
Middle East
Country
Israel
City
Petah Tikva
Corporate office
Petah Tikva, Israel
Additional offices
Rio de Janeiro, Brazil
Sector focus
Frequently asked questions
How does Pixellot make money from automated sports production?
Pixellot operates a 'Camera-as-a-Service' model. Sports organizations pay a recurring fee for hardware, software, and the AI-driven production engine. The firm also earns revenue from its white-label OTT platform, where clients monetize streams through subscriptions and advertising, and from its VidSwap analytics suite, which is sold separately to coaching staffs and performance departments.
What does the VidSwap acquisition bring to the product stack?
Pixellot acquired VidSwap in 2019 to add a dedicated analytics layer to its automated production business. VidSwap provides game-breakdown tools, in-depth statistics, shot charts, and heatmaps that are fully integrated into Pixellot's camera systems. This turns raw broadcast footage into a coaching and player-development product, differentiating the firm's offering from pure-play streaming hardware competitors.
Who are Pixellot's largest institutional clients?
Key clients include national federations such as the Portuguese Football Federation, the Korean FA, the Argentine Football Federation, and the Israel Football Association; media companies like Dyn Media, SuperSport, and FloSports; and large-scale sports operators such as the NFHS Network in the United States and 3STEP Sports. MLB also partners with Pixellot through its amateur and medical division to cover youth baseball.
Is Pixellot a hardware company or a software company?
Pixellot is a full-stack sports-media company. It manufactures proprietary AI-driven camera systems (hardware), runs the computer-vision software that automates production and highlights (software), operates a white-label OTT platform for monetization (SaaS), and sells an analytics product for coaches. This combination creates a bundled value proposition that is difficult for single-layer competitors to replicate.
How many sports does Pixellot's AI cover, and which are excluded?
Pixellot publicly states its AI production model covers 19 sports, including soccer, basketball, ice hockey, baseball, softball, American football, rugby, volleyball, and handball. The company has not disclosed full coverage for niche or non-court sports such as gymnastics, track and field, or swimming, where fixed-angle automated capture is less viable.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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