PLANALYTiQ

The firm estimates that the 401(k) industry extracts roughly $54 billion in excess fees from retirement plans each year, and its software is designed to surface those hidden costs. PLANALYTiQ provides forensic fee analysis that helps sponsors identify overcharges across recordkeeping, administration, and investment management layers, then renegotiate terms or reallocate assets to improve participant outcomes.

PLANALYTiQ’s public-facing claims frame the impact in terms of retirement readiness: the firm states that reducing fee drag can double a participant’s retirement funds, accelerate retirement by up to five years, or allow reduced contributions while maintaining the same retirement income, all without changing the participant’s own contribution rate.

PLANALYTiQ does not publicly disclose the names of its founders, executives, or investment committee members on its website. No principals are named in the available materials, and the firm has no visible LinkedIn presence. The operational leadership and ownership structure remain closed to outside inquiry based on current public sources.

The firm’s public positioning describes a software-and-services model built around fee analytics, not discretionary asset management. PLANALYTiQ does not disclose an AUM figure, and its website language suggests it equips plan sponsors with data and process tools to act independently, without managing plan assets directly.

PLANALYTiQ’s language frames its tools as helping sponsors 'be a better fiduciary,' but the firm does not state whether it accepts formal fiduciary status under ERISA for the analytics it provides. The legal posture of its engagement with any given plan sponsor would likely be defined in the client service agreement, which is not public.