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PLANALYTiQ
PLANALYTiQ builds software to find hidden fees in 401(k) plans, citing $54B in annual excess costs across the retirement industry.
PLANALYTiQ
PLANALYTiQ provides analytic tools to retirement plan sponsors, targeting the structural opacity of 401(k) fees. The firm’s public materials frame the US retirement system as extracting an estimated $54 billion in excess costs from plans each year. The strategy centers on fee benchmarking and forensic cost analysis. PLANALYTiQ’s process is designed to surface hidden charges embedded in recordkeeping, administration, and investment management layers. The output is a roadmap for sponsors to renegotiate provider contracts or reallocate plan assets, potentially doubling participant retirement funds or accelerating retirement timelines by up to five years without increasing contributions. The firm addresses both plan sponsors and individual participants, though the primary commercial channel appears to be the employer-sponsored plan market. Headcount, total assets under advisement, and revenue are not publicly disclosed. The firm’s web presence indicates a US focus, with no additional offices or named principals listed in available materials. The contact infrastructure is a web form, consistent with an early-stage or leanly staffed software-and-services model. PLANALYTiQ’s structural distinction is its single-vertical concentration: exclusively 401(k) fee analytics, rather than a broader wealth-management or benefits-administration platform. This narrow aperture makes it a pure-play fiduciary tool, though it also means the firm’s relevance is contingent on the regulatory and competitive dynamics of the US defined-contribution market.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
—
Corporate office
—
Frequently asked questions
What problem does PLANALYTiQ solve for plan sponsors?
The firm estimates that the 401(k) industry extracts roughly $54 billion in excess fees from retirement plans each year, and its software is designed to surface those hidden costs. PLANALYTiQ provides forensic fee analysis that helps sponsors identify overcharges across recordkeeping, administration, and investment management layers, then renegotiate terms or reallocate assets to improve participant outcomes.
How does PLANALYTiQ quantify the impact of fee reduction on participants?
PLANALYTiQ’s public-facing claims frame the impact in terms of retirement readiness: the firm states that reducing fee drag can double a participant’s retirement funds, accelerate retirement by up to five years, or allow reduced contributions while maintaining the same retirement income, all without changing the participant’s own contribution rate.
Who runs PLANALYTiQ?
PLANALYTiQ does not publicly disclose the names of its founders, executives, or investment committee members on its website. No principals are named in the available materials, and the firm has no visible LinkedIn presence. The operational leadership and ownership structure remain closed to outside inquiry based on current public sources.
Does PLANALYTiQ manage assets or just provide analytics?
The firm’s public positioning describes a software-and-services model built around fee analytics, not discretionary asset management. PLANALYTiQ does not disclose an AUM figure, and its website language suggests it equips plan sponsors with data and process tools to act independently, without managing plan assets directly.
Is PLANALYTiQ a fiduciary to the plans it serves?
PLANALYTiQ’s language frames its tools as helping sponsors 'be a better fiduciary,' but the firm does not state whether it accepts formal fiduciary status under ERISA for the analytics it provides. The legal posture of its engagement with any given plan sponsor would likely be defined in the client service agreement, which is not public.
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