Asset Manager

Updated:

Planner.bot

Planner.bot was built to automate the financial planning workflows traditionally delivered by human advisors. The firm's core technology ingests client goals,...

Planner.bot

Planner.bot was built to automate the financial planning workflows traditionally delivered by human advisors. The firm's core technology ingests client goals, risk tolerance, and tax parameters, then generates optimized portfolio allocations using Monte Carlo simulation and mean-variance models. Known deployment channels include white-labeled integrations with registered investment advisors and consumer-facing robo-advisory interfaces. The firm's strategy centers on software-only distribution of planning logic, covering taxable brokerage accounts, retirement accounts, and education savings vehicles. Its API-first architecture allows partner platforms to embed planning modules directly, rather than routing clients to a separate app. Portfolio implementation typically maps to low-cost ETFs across equity and fixed income, with rebalancing triggered by drift thresholds rather than calendar dates. The operating model avoids discretionary asset management licensing; Planner.bot generates revenue through SaaS subscription fees or per-plan charges. The firm does not publish team size or office locations. No recent funding rounds or acquisitions are on public record. Planner.bot's structural distinction lies in its unbundling of financial planning from asset management and human advice. While large incumbents bolt planning tools onto existing custodian relationships, Planner.bot sells the plan itself as the product — a posture that pits it against both legacy planning software and full-stack robo-advisors.

General information

Firm type

Asset Manager

Sector focus

AI/MLEnterprise SoftwareFinTech

Frequently asked questions

Does Planner.bot hold discretionary authority over client assets?

No. Planner.bot functions as a planning technology provider, not a discretionary asset manager. It generates recommended allocations based on client inputs, but trade execution and custody remain the responsibility of the partner RIA or the end client. This architecture keeps the firm outside of direct SEC registration as an investment adviser.

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