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Planning Center
Planning Center is an SEC-registered investment adviser in Moline, IL, registered since 2002. The firm manages $1.4 billion in assets, with $1.3 billion on a...
Planning Center
Planning Center is an SEC-registered investment adviser in Moline, IL, registered since 2002. The firm manages $1.4 billion in assets, with $1.3 billion on a discretionary basis. It has 28 employees and 12 investment advisers.
General information
Firm type
Bank / Wealth / Trust
Year founded
1970
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Moline
Corporate office
Moline, IL, United States
Sector focus
Frequently asked questions
Is Planning Center a fee-only fiduciary or a commission-based broker?
Planning Center operates as a registered investment advisor and holds itself out as a fee-only fiduciary. The firm's ADV filings historically describe a compensation model centered on asset-based fees and financial planning retainers, with no registered broker-dealer affiliation disclosed in its primary entity. Clients should verify current ADV Part 2A disclosures for any changes to this structure.
What client profile does Planning Center typically serve?
The firm's practice in Moline and the broader Quad Cities region suggests a client base dominated by mass-affluent households — corporate executives, small-business owners, and farm families with long-term accumulation needs rather than sudden liquidity from venture-backed exits. Minimum account sizes are not publicly published, but mid-market RIA peers in similar Midwestern markets commonly set household minimums between $250,000 and $1,000,000.
Does Planning Center manage any proprietary investment funds?
No proprietary mutual funds, ETFs, or private funds are registered under the Planning Center name. The firm constructs client portfolios using third-party securities and, where applicable, external alternative investment vehicles. This open-architecture approach separates investment selection from product manufacturing, reducing the conflicts inherent in proprietary fund platforms.
How does Planning Center source new clients?
Organic referrals and community presence in the Quad Cities appear to be the primary growth channels. The firm has not disclosed a national marketing strategy, paid media campaigns, or a defined client-referral program. This localized sourcing model is typical of established Midwestern RIAs that have built multi-generational client relationships over decades.
Is Planning Center part of a larger consolidator or aggregator platform?
No disclosure or industry record indicates acquisition by a private-equity-backed aggregator or strategic consolidator. The firm appears to remain an independent partnership, which distinguishes it structurally from the many Midwestern RIAs that have sold minority or majority stakes to institutional capital over the past decade.
What regulatory body oversees Planning Center?
As a registered investment advisor, Planning Center is regulated by the U.S. Securities and Exchange Commission or relevant state securities authorities, depending on its total regulatory assets under management. The firm's Form ADV is publicly accessible through the SEC's Investment Adviser Public Disclosure database.
Does Planning Center offer tax preparation or estate planning legal services in-house?
The firm's financial planning orientation typically includes tax-aware investment management and coordination with clients' external CPAs and estate attorneys. Whether Planning Center employs in-house CPAs or licensed attorneys is not publicly confirmed; many peer RIAs of comparable size maintain referral networks rather than integrated professional service firms.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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