Plug and Play

Saeed Amidi serves as Founder and CEO, with his brother Rahim Amidi as Co-Founder. The firm's venture investments are led by managing partners across its sector-focused programs, with the Amidi family retaining ultimate control. Specific investment committee composition is not publicly disclosed.

Plug and Play runs over a dozen sector-specific accelerator programs that intake thousands of startup applications annually. Corporate partners like BMW, Panasonic, and Deutsche Bank pay for access to curated batches, creating a proprietary screening pipeline. The firm also sources through its global network of 50+ physical offices where local deal-flow teams scout for early-stage investments.

Plug and Play operates as an institutional venture investor and innovation platform, not a traditional single family office. It manages external capital through its venture funds alongside corporate partner program fees, while the Amidi Group — the family's parent entity — holds significant real estate assets and direct holdings that sit outside the Plug and Play brand.

Plug and Play makes direct venture investments from its own balance sheet and operates third-party venture capital funds that raise capital from institutional investors. The firm also facilitates co-investment opportunities for its corporate partners, though it does not publicly disclose fund-level AUM or return metrics.

Plug and Play has not publicly enumerated sectors it excludes. Its sector focus areas span more than a dozen verticals, and its corporate partnership model tends to follow client demand — meaning program coverage expands into industries where paying corporate partners exist. Defense and hard-tech sectors with regulatory export controls are not among its prominent verticals.

Corporate partners pay annual fees to participate in Plug and Play's industry-specific accelerator programs, receiving early access to vetted startups. The firm's own venture funds can invest alongside or ahead of these corporate clients, creating a potential information advantage — a structural tension the firm manages by separating its investment decisions from corporate client advisory work.

The Amidi family's philanthropic activities are not widely documented in public records. The Amidi Group, the family's parent entity, holds real estate, logistics, and manufacturing interests alongside Plug and Play. Any charitable giving is conducted through family channels rather than through the Plug and Play platform itself.