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PlumRiver LLC
PlumRiver LLC is the family office that owns Elastic Suite, a B2B ecommerce platform headquartered in State College, Pennsylvania.
PlumRiver LLC
PlumRiver LLC is the family office that owns Elastic Suite, a B2B ecommerce platform headquartered in State College, Pennsylvania. The firm does not disclose its founding year or the source of its underlying wealth, and no named principals appear in public records. Elastic Suite, the firm's primary operating asset, provides digital wholesale solutions including digital catalogs, branded dashboards, assortment builders, and ERP integrations. The platform supports brands across retail, apparel, and consumer goods. Confirmed clients include Stanley, which reported 87% higher dealer engagement and 123% year-over-year order growth after adopting Elastic. Dainese, an Italian motorcycle gear brand, uses Elastic for its wholesale operations representing 65% of sales. The platform processes over $1 billion in annual GMV (as stated on the Elastic website). The firm's geographic footprint is global, with clients across North America and Europe. PlumRiver employs no disclosed investment professionals beyond the operating team at Elastic. No additional offices, philanthropic arms, or alternative investment vehicles are publicly linked to the firm. The last 24 months have not produced any verifiable operational events beyond continued platform growth. The firm's structural differentiator is its concentration on a single operating company — Elastic Suite — rather than a diversified portfolio of investments. This model combines software ownership with enterprise service, making PlumRiver as much an operating company as a family office.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
State College
Corporate office
State College, PA, United States
Sector focus
Frequently asked questions
What is PlumRiver LLC's primary operating asset?
PlumRiver LLC owns Elastic Suite, a B2B ecommerce and digital merchandising platform. Elastic provides digital catalogs, branded dashboards, assortment builders, and ERP integrations for wholesale brands. The platform serves clients including Stanley and Dainese, and processes over $1 billion in annual gross merchandise value (per the Elastic website).
Does PlumRiver LLC invest outside of its core platform?
PlumRiver LLC does not publicly disclose any investments beyond Elastic Suite. Its structure appears to be a single-family office concentrated on owning and operating this single software business. No external fund commitments, direct deals, or co-investments have been reported.
Who runs investment decisions at PlumRiver LLC?
PlumRiver LLC does not publicly name any principals, investment professionals, or decision-makers. The firm's website and public records do not list a CEO, CIO, or founding family. The operational leadership for Elastic Suite is also undisclosed.
Where does the wealth underlying PlumRiver LLC come from?
PlumRiver LLC does not disclose the origin of its wealth. No information is publicly available about the family or individual that funds the family office.
How is PlumRiver LLC related to Elastic Suite?
PlumRiver LLC is the corporate entity that owns Elastic Suite. The two names appear to be used interchangeably at times, but PlumRiver LLC is the family office structure while Elastic Suite is the operating software platform the office controls and operates.
What sectors does Elastic Suite serve?
Elastic Suite serves B2B brands in retail, apparel, consumer goods, and outdoor equipment. Confirmed customers include Stanley (outdoor drinkware) and Dainese (motorcycle gear). The platform focuses on companies with wholesale distribution channels requiring digital catalogs and order management.
Is PlumRiver LLC a single-family office or a multi-family office?
PlumRiver LLC appears to be a single-family office based on its concentrated ownership of one operating asset and lack of disclosed outside clients. However, the firm does not explicitly state its structure, and the absence of named principals makes a definitive classification difficult.
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