Asset Manager

Updated:

Point

Eddie Lim's Point deploys capital into Home Equity Investments, giving homeowners cash for a share of future appreciation. Over $2.5B deployed.

Point logo

Point

Point offers a Home Equity Investment (HEI) and HELOC to empower homeowners who want a more flexible way to access their home equity. Get up to $600k with no monthly payments.

General information

Firm type

Asset Manager

Year founded

2015

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Palo Alto

Corporate office

Palo Alto, CA, United States

Principals

Eddie Lim

CEO and cofounder

Eoin Matthews

Cofounder

Sector focus

Real EstateFinTech

Frequently asked questions

How does Point generate returns for its investors?

Point originates Home Equity Investments (HEIs), providing homeowners a lump sum of cash in exchange for a percentage of the home's future appreciation. The firm aggregates these individual equity positions into pools and periodically securitizes them, selling bonds backed by the HEI cash flows to institutional investors. Returns depend on home price appreciation in the underlying portfolio, with Point's structure designed to align outcomes between homeowners, the firm, and capital partners.

What is the difference between Point's HEI and a traditional home equity loan?

A Home Equity Investment (HEI) is not a loan. Point provides cash upfront in exchange for a share of the home's future value, with no monthly payments required. The repayment amount is determined when the homeowner eventually sells, refinances, or buys out Point's stake — it fluctuates with the home's value. A traditional HELOC, by contrast, involves monthly principal and interest payments based on a drawn credit line, with the debt obligation fixed regardless of home value changes.

Who runs investment decisions at Point?

Eddie Lim, the CEO and cofounder, leads the company's overall strategy and product direction. Eoin Matthews, the cofounder, has been instrumental in the firm's operational buildout since 2015. Point's capital deployment decisions are driven by its automated underwriting platform for individual HEIs, while institutional capital markets activities, such as securitizations, are managed by the firm's leadership team.

Is Point structured as a family office or an institutional asset manager?

Point operates as a technology-enabled asset management company, not a family office. It has raised venture capital funding and closed on multiple rated securitizations. The firm's product creates a direct investment portfolio of residential home equity stakes, which it manages on behalf of institutional investors who participate in its securitization vehicles.

What asset class does Point's product fall into for an institutional allocator?

Point's HEI product creates a unique residential real estate exposure that sits between private credit and equity. Allocators gain access to single-family residential home price appreciation without direct property management. The asset-backed securities from Point's securitizations are typically purchased by fixed-income and specialty finance investors seeking yield tied to the US housing market.

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