Potato Valley Ventures

Investment authority sits with the three co-founders: Fred Fernandes (Managing Partner), Leonardo Diniz and Rodrigo Roux. Fernandes brings more than 35 years of C-level industrial experience from Votorantim Cimentos, Unilever and Danone. Diniz was CEO of publicly traded homebuilder Rossi and later founded Oakwood. Roux is a restructuring and litigation attorney with over two decades of practice. The firm's website presents them as the sole decision-making body, with no additional investment committee disclosed.

Potato Valley's stated focus is exclusively on construction, real estate and urban-habitat technology. Its website names construction management, modular and industrialized building methods, and real estate tokenization as thematic pillars. The firm does not flag any other sector — such as general SaaS, fintech, healthcare, or consumer — as part of its mandate, implying these are outside its investment perimeter.