Potato Valley Ventures

Investment authority sits with the three co-founders: Fred Fernandes (Managing Partner), Leonardo Diniz and Rodrigo Roux. Fernandes brings more than 35 years of C-level industrial experience from Votorantim Cimentos, Unilever and Danone. Diniz was CEO of publicly traded homebuilder Rossi and later founded Oakwood. Roux is a restructuring and litigation attorney with over two decades of practice. The firm's website presents them as the sole decision-making body, with no additional investment committee disclosed.

Proprietary sourcing flows through the founders' deep personal networks in Brazilian construction, real estate and industrial supply chains — built over 30-plus years at firms like Rossi, Votorantim Cimentos and Danone. The firm also operates the Potato Valley Hub, a curated community of founders, investors and specialists designed to surface early-stage opportunities in construction-tech and PropTech that may not reach broader venture platforms.

Potato Valley's public materials describe only direct early-to-growth-stage investments. The website highlights a hands-on partnership model — technical due diligence, market validation, strategic structuring and active mentorship — without any reference to fund-of-fund commitments, LP interests in third-party vehicles, or co-investment club structures. The absence of disclosure suggests a purely direct-investing mandate.

The firm describes its strategy as covering seed to growth stages within construction-tech, property technology and urban innovation. The website emphasizes a 5-to-7-year investment horizon and a methodology that spans technical due diligence and strategic structuring — consistent with early-stage entry and long-duration holding. No breakdown by check size or stage percentage is publicly available.

Potato Valley's stated focus is exclusively on construction, real estate and urban-habitat technology. Its website names construction management, modular and industrialized building methods, and real estate tokenization as thematic pillars. The firm does not flag any other sector — such as general SaaS, fintech, healthcare, or consumer — as part of its mandate, implying these are outside its investment perimeter.

There is no public mention of a foundation, philanthropic vehicle, or impact-investment arm associated with Potato Valley. The firm's website focuses entirely on for-profit venture investing and community-building through the Potato Valley Hub. In the absence of disclosure, no philanthropic or concessionary structure can be attributed to the organization.

Potato Valley's public materials do not reference co-investments with external general partners. The firm presents its model as a direct capital-and-operational-expertise partnership with portfolio companies, without syndicate or club-deal terminology. Without a contrary disclosure, the posture appears to be captive direct investing.