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Prehype
We are a collection of entrepreneurial people who help each other and companies build new ventures. Our core activities include: Institute for Applied...
Prehype
We are a collection of entrepreneurial people who help each other and companies build new ventures. Our core activities include: Institute for Applied Entrepreneurship (teaching at universities + executive education) Entrepreneurs-in-residence network (tools, methods and network) Corporate new venture creation. (identification, testing and development as a service) Seed Investing: Investing in our EIRs and companies the world needs The Revenue Exploration Company: Our unique approach for scalable business building
General information
Firm type
null
Location
Region
North America
Country
United States
City
Brooklyn
Corporate office
Brooklyn, New York, United States
Principals
Henrik Werdelin
Founder
Sector focus
Frequently asked questions
What is Prehype's investment strategy?
Prehype operates as a venture studio. It originates internal ideas, validates them, and then recruits external co-founders to spin out each project as an independent company. Prehype takes equity in each portfolio venture in exchange for its development and incubation services. It does not manage a traditional venture capital fund with limited partner commitments.
Who founded Prehype?
Henrik Werdelin founded Prehype in 2011. Werdelin is a Danish entrepreneur and former executive at the LEGO Group. Prior to Prehype, he co-founded the mobile gaming company Zitec and the digital agency Work in Progress. His background combines operational experience with new venture creation (per public record).
Does Prehype invest in specific sectors?
Prehype has produced companies across consumer electronics, enterprise software, health technology, robotics, and financial technology. The firm's portfolio includes Bark Technologies, a parental control software platform, and other earlier-stage ventures. It does not publicly disclose sector restrictions or a formal mandate.
How does Prehype source deal flow?
Unlike traditional venture capital firms, Prehype sources deals internally by brainstorming and validating product ideas. The firm then recruits co-founders matched to each concept. This studio model bypasses the typical pitch-and-select process used by VCs, though Prehype also participates in external investment rounds for its portfolio companies when they raise from third parties.
Is Prehype structured as a single family office?
No. Prehype is structured as a limited liability company that operates a venture studio. It has not disclosed any family office or permanent capital pool. Its capital comes from the founder's own resources and from co-investment partners on a project-by-project basis.
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