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T. Rowe Price Group
Rob Sharps runs publicly traded T. Rowe Price Group, an active manager with roughly $1.6 trillion in AUM founded in Baltimore in 1937.
T. Rowe Price Group
T. Rowe Price was founded by Thomas Rowe Price Jr. in 1937, embedding a growth-stock philosophy that would shape the firm's identity for nearly a century. Price, often called the father of growth investing, built the firm on the belief that disciplined, long-term ownership of companies with strong earnings growth could outperform over full market cycles. The firm went public in 1986 and is headquartered in Baltimore, Maryland. The firm's investment engine runs primarily on public equities, which comprise the majority of its assets, alongside meaningful fixed income and multi-asset franchises. T. Rowe Price covers global markets with dedicated teams for US large-cap growth, international equity, emerging markets, and fixed income. The firm has historically favored direct, fundamental research — analysts conduct thousands of company meetings annually — over quantitative or passive approaches. Confirmed portfolio holdings include positions in technology giants such as Microsoft and Apple, as well as significant stakes in financial and healthcare companies. Geographically, the firm invests across North America, Europe, Asia, and emerging markets, with offices in London, Hong Kong, and Tokyo anchoring its non-US research and distribution. Total assets under management sit at roughly $1.6 trillion as of mid-2024. The firm employs thousands across investment, research, distribution, and operations globally. While it remains predominantly an active public-markets manager, T. Rowe Price has expanded into alternatives, including a private credit platform and direct lending capabilities, though these represent a small fraction of total AUM. January 2024: Rob Sharps, who succeeded Bill Stromberg as CEO in 2022, reinforced the firm's commitment to active management while acknowledging the need to compete in the ETF space and adjacent asset classes, including launching active transparent ETFs (per the firm, January 2024). T. Rowe Price's structural differentiator is its ownership and governance as a publicly traded company that still functions with an internal culture resembling a private partnership. Investment professionals receive equity in the firm, and the analyst-to-portfolio-manager career path — many PMs emerge from the internal research ranks — creates an incentive to produce deep, proprietary insights. The firm has also been notably slow to enter the retail ETF business compared to peers, betting that its active franchise and retirement-plan relationships, particularly across the DC plan recordkeeping business, would preserve its distribution advantage.
General information
Firm type
Asset Manager
Year founded
1937
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Baltimore
Corporate office
100 East Pratt Street, Baltimore, MD 21202, United States
Additional offices
London · Hong Kong · Tokyo · Sydney · Toronto · Copenhagen · Luxembourg · Amsterdam
Principals
Rob Sharps
CEO and President
Eric Veiel
Chief Investment Officer and Head of Global Equity
Sector focus
Frequently asked questions
How does T. Rowe Price differ from other large publicly traded asset managers?
T. Rowe Price remains overwhelmingly an active manager, deriving nearly all of its AUM from fundamental stock and bond picking rather than passive index replication. The firm's culture traces directly to founder Thomas Rowe Price Jr.'s growth-investing philosophy, and it maintains a career path where portfolio managers are typically promoted from the firm's own equity and fixed income research ranks.
What is T. Rowe Price's exposure to private markets?
Private markets represent a small but growing portion of the firm's strategy. T. Rowe Price has built a private credit platform and offers direct lending strategies, alongside limited alternatives exposure through its multi-asset and retirement offerings. However, the firm remains overwhelmingly concentrated in publicly traded securities.
How are investment decisions made at T. Rowe Price?
Investment decisions are driven by a bottom-up research process in which industry analysts conduct direct company meetings, build detailed earnings models, and present recommendations to portfolio managers. Portfolio managers then construct portfolios independently within their mandates. The firm does not operate a centralized CIO override for equity positions, though risk and guideline monitoring are applied firm-wide.
Does T. Rowe Price manage retirement plan assets directly?
Yes. T. Rowe Price is a major retirement-plan recordkeeper and manages target-date retirement funds that are among the largest in the industry. This is a distinct structural advantage, as the firm's brand is embedded in tens of thousands of corporate defined-contribution plans, providing a durable inflow pipeline separate from its institutional and intermediary channels.
What is the firm's relationship with the Price family or founding lineage?
T. Rowe Price is a fully publicly traded company with no controlling founding-family stake. The Price name reflects the founder, Thomas Rowe Price Jr., who died in 1983. The firm's governance is standard for a public company, with a board of directors and executive management team.
How does T. Rowe Price approach the ETF market?
T. Rowe Price was a late entrant to the ETF market relative to peers like BlackRock and Vanguard, but it has accelerated its launch calendar, including active transparent ETFs beginning in 2024. The firm is using its active research franchise as the differentiator, rather than competing on cost or scale with beta products.
Which sectors does T. Rowe Price explicitly avoid or underweight?
T. Rowe Price does not maintain a published exclusion list for all strategies, but its growth-oriented equity platform historically underweights deep cyclical commodity producers, regulated utilities, and mature no-growth sectors when they conflict with the firm's earnings-growth threshold. Separate fiduciary and ESG screens may apply to specific mandates.
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