Priority Home Loans

Priority Home Loans

Priority Home Loans operates from Hamilton, describing itself as one of the fastest-growing financial services firms in the Waikato. Director Katherine Kraakman leads a team of advisors who all claim prior banking experience, positioning the firm as a locally embedded alternative to branch-based mortgage origination. The office at 67 Norton Road, Frankton serves as the group's sole physical location. The firm's deployment is entirely in residential mortgage facilitation. Advisors assess client profiles and route applications to a panel that spans major New Zealand banks, specialist lenders, and non-bank institutions. The model generates fee income on settled loans without warehousing credit. Beyond mortgages, the team cross-sells life insurance, trauma cover, and family protection products. The geographic focus is the Waikato region; the firm's marketing emphasizes support for low-deposit borrowers and multi-property investors. Priority Home Loans is a family-owned business with a small team of advisors and personal assistants. Katherine Kraakman is the only named principal. The firm does not publicly disclose headcount, origination volume, or assets under advisory. No adjacent investment vehicles, philanthropic foundations, or co-investor clubs are evident from public materials. As a family-owned mortgage broker, the firm's structural differentiation lies in its distribution model — a single-location advisory capturing origination fees across a broad lender panel, without the regulatory capital requirements of a deposit-taking institution. Succession and governance arrangements are not publicly described, leaving the operational architecture concentrated around its director.